Is WhatsApp already the Super App of India?

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Below are a few insights I gathered while researching on how Gen-X use WhatsApp as a part of @10kdesigners Cohort!

Okay, let& #39;s go!

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https://abs.twimg.com/emoji/v2/... draggable="false" alt="📮" title="Briefkasten" aria-label="Emoji: Briefkasten"> Communication/Community

This is the primary feature of WhatsApp.

This feature is the entry point for most of the Gen-X, they come to WhatsApp to communicate and engage with small groups/communities.

3/x https://twitter.com/rajeshraghavan_/status/1311760283212283904?s=20">https://twitter.com/rajeshrag...
- WhatsApp group is one of the most used features by Gen-X. Most of the message more on groups than on private chats.

- Forward messages received mostly are written in vernacular languages. They are all well scripted.

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- Interestingly most of the messages are not text messages, instead, they were voice messages.

- The reason being, it& #39;s hard to type messages in vernacular languages and also text messages lack personality.

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- Instant validation is received as messages on the same group.

- Gen-X use WhatsApp status more than any other age group. Few of them even upload 20 stories per day!

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- They trust these messages. They don& #39;t bother to cross-check the information.

- The reason they trust is that they are receiving these messages from "trusted people", and thus the information gains trust immediately.

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What makes these groups addictive?

- WhatsApp is a high-frequency platform. They somehow land on these groups multiple times a day.

- These products are easily sharable. Just imagine how easy it is to share products that you receive as a message vs a product on Amazon?

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Why and how do they use WhatsApp for this?

- Everyone uses WhatsApp, it& #39;s really hard to miss the information that is passed on WhatsApp.

- "I take online classes through WhatsApp video call". They work best for 1:1 classes that my mom conducts.

- "WhatsApp works fine."

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Can WhatsApp payments be real in the coming years?

My guess would be - YES! Because-

- Very high frequency
- Strongest network
- High trust
- Abundance of resource

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10 out of 10 people I interview didn& #39;t know about the payment feature on WhatsApp!

Surprisingly, 7 out of 10 were ready to use WhatsApp as their payments app. But we need to understand that this is not a behavioural insight.

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Is WhatsApp already the Super App of India?

No, it& #39;s heading in that direction.

It& #39;s also really interesting to see with 2 giants joining hands to make this happen.

Will meet you guys with Gen-X once that happens,
Thank you!

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