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WHY is not the money, money is the result. WHY is the thing that inspires those around us:
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When companies don't know exactly why their customers buy from them
they rely on a disproportionate number of manipulations to get what they need:
dropping the price, running a promotion, inducing fear... and it works, in the short term...
they rely on a disproportionate number of manipulations to get what they need:
dropping the price, running a promotion, inducing fear... and it works, in the short term...
There are few leaders that choose to inspire rather than manipulate,
they do it by following a pattern called the Golden Circle: they communicate in this way:
WHY→ HOW→WHAT.
While others communicate in the opposite way trying to explain features and benefits...
they do it by following a pattern called the Golden Circle: they communicate in this way:
WHY→ HOW→WHAT.
While others communicate in the opposite way trying to explain features and benefits...
A marketing Message from apple starting with WHAT would say: "
"We make great computers. They’re beautifully designed, simple to use, and user-friendly. Wanna buy one?"
Not a great Pitch...
While starting with WHY sounds like this:
"We make great computers. They’re beautifully designed, simple to use, and user-friendly. Wanna buy one?"
Not a great Pitch...
While starting with WHY sounds like this:
"Everything we do, we believe in challenging the status quo. We believe in thinking differently.
The way we challenge the status quo is by making our products beautifully designed,
simple to use and user-friendly. And we happen to make great computers. Wanna buy one?"
The way we challenge the status quo is by making our products beautifully designed,
simple to use and user-friendly. And we happen to make great computers. Wanna buy one?"
See the difference??
It explains too, why people tattoo Harley-Davidson logos on their bodies...
If you follow your WHY, then others will follow you. All organizations start with WHY, but only the great ones keep their WHY clear year after year.
It explains too, why people tattoo Harley-Davidson logos on their bodies...
If you follow your WHY, then others will follow you. All organizations start with WHY, but only the great ones keep their WHY clear year after year.
This thread was inspired by Charles https://twitter.com/WritingToRiches/status/1312694992465530882?s=20
and my friend @TyGrows
If you liked this thread please share and/or comment
and my friend @TyGrows
If you liked this thread please share and/or comment
