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HOW TO EFFECTIVELY USE STORYTELLING TO OPTIMIZE CONVERSIONS FOR YOUR BRAND!
(A THREAD)...
Which Will You Remember More?
This?
(A THREAD)...
Which Will You Remember More?
This?
Or This?
We're humans. It is just natural that you'll go on to remember Frame 2.
You’ll even tell your friends & families about it.
Successful businesses are built on compelling stories.
People love to read, see and hear stories.
It creates a human connection based on EMPATHY.
You’ll even tell your friends & families about it.
Successful businesses are built on compelling stories.
People love to read, see and hear stories.
It creates a human connection based on EMPATHY.
WHY IS STORYTELLING IMPORTANT FOR MARKETING?
•Stories convey your personality.
•You can easily target your consumer's emotions.
•Stories boost engagements.
•Stories keep your audience glued to your content.
WHAT MAKES UP A GOOD STORY?
Great stories are:
•Stories convey your personality.
•You can easily target your consumer's emotions.
•Stories boost engagements.
•Stories keep your audience glued to your content.
WHAT MAKES UP A GOOD STORY?
Great stories are:
•Entertaining
•Memorable
•Universal
•Educational and
•Organized
WHAT IS THE PROCESS OF STORYTELLING?
1. Get To Know Your Audience.
Who are you writing for? What are their pains, needs, and aspirations? Know them, and understand them.
•Memorable
•Universal
•Educational and
•Organized
WHAT IS THE PROCESS OF STORYTELLING?
1. Get To Know Your Audience.
Who are you writing for? What are their pains, needs, and aspirations? Know them, and understand them.
2. Define Your Central Mesaage.
What is the basis of your story? What emotions will you trigger? What is the takeaway from your story?
3. Decide What Kind Of Story To Tell.
What do you want your audience to feel?
4. Establish your CTA (Call To Action)
What do you want your...
What is the basis of your story? What emotions will you trigger? What is the takeaway from your story?
3. Decide What Kind Of Story To Tell.
What do you want your audience to feel?
4. Establish your CTA (Call To Action)
What do you want your...
audience to do? Buy Your Product? Subscribe To Your Newsletter? Take A Course? STATE IT!
5. Choose Your Story Medium.
Written stories - Paper/Pen, Google docs, Phone Notes.
Audio & Spoken stories - podcasts e.g The #AskAkinAlabi Show by @akinalabi.
Digital stories - Tv ads.
5. Choose Your Story Medium.
Written stories - Paper/Pen, Google docs, Phone Notes.
Audio & Spoken stories - podcasts e.g The #AskAkinAlabi Show by @akinalabi.
Digital stories - Tv ads.
6. Edit & Refine.
Write! Go for volume. Eliminate irrelevancies. Improve your language, and polish your story.
7. Share!
Creating the story is just half of the battle. Share and distribute your stories to the appropriate platforms.
Written stories - blogs, social media.
Write! Go for volume. Eliminate irrelevancies. Improve your language, and polish your story.
7. Share!
Creating the story is just half of the battle. Share and distribute your stories to the appropriate platforms.
Written stories - blogs, social media.
Spoken stories - told in person, podcast platforms e.g Anchor, Spreaker, Google Podcast.
Digital stories - YouTube, Vimeo.
...
Everyone loves a good story.
You can easily pay more attention to, and easily relate with a story than some complex series of facts.
Digital stories - YouTube, Vimeo.
...
Everyone loves a good story.
You can easily pay more attention to, and easily relate with a story than some complex series of facts.
Facts Sell But Stories Do Better!
Leverage The Power Of Storytelling To Get Better Engagements And Achieve More!
If you find this helpful, RT for someone else to see.
#sales #marketing #advertising
Leverage The Power Of Storytelling To Get Better Engagements And Achieve More!
If you find this helpful, RT for someone else to see.
#sales #marketing #advertising
