So Facebook decided to debunk several claims made on the Social Dilemma.
So I decided to debunk all their claim.
Join me into exposing how their PR machine works to create an alternative narrative that& #39;s simply untrue -> https://about.fb.com/wp-content/uploads/2020/10/What-The-Social-Dilemma-Gets-Wrong.pdf">https://about.fb.com/wp-conten...

1) Facebook builds its products to create value, not to be addictive. FALSE.
As @bengrosser& #39;s Facebook Demetricator shows the metrics Facebook developed such as the time/likes counter + the notifications in red are designed to encourage more engagement. https://bengrosser.com/projects/facebook-demetricator/">https://bengrosser.com/projects/...

2) YOU ARE NOT THE PRODUCT. FALSE.
As scholars like @sivavaid & @shoshanazuboff, me +more & NGOs like @amnesty showed in their work- You are indeed the product.
Facebook business model sells profiles/audiences in an ad auction where advertisers bid on u. https://www.amnesty.org/en/latest/news/2019/11/google-facebook-surveillance-privacy/">https://www.amnesty.org/en/latest...

3) Facebook’s algorithm... keeps the platform relevant and useful. FALSE.
As I show in my research "People’s rhythms become a product that advertisers pay and bid for through Ad Auction to intervene in specific moments & shape people’s experience" https://journals.sagepub.com/doi/10.1177/0263276420917466">https://journals.sagepub.com/doi/10.11...

4) Facebook has made improvements across the company to protect people’s privacy. FALSE.
Facebook say they changed SOME privacy things this year ONLY AFTER the FTC came after them & ONLY AFTER journalists have exposed their conduct on many fronts. It& #39;s never their default setting

5) We take steps to reduce content that could drive polarization. FALSE.
Facebook reduced their content moderators during #Covid19 & replaced with AI which made things worse, this has been an ongoing problem on moderation as @ubiquity75 shows in her work https://www.nytimes.com/2020/04/05/technology/coronavirus-facebook-masks.html">https://www.nytimes.com/2020/04/0...

6) Facebook has made investments to protect the integrity of elections. FALSE.
Only talks about the USA election not others taking place around world+Ad archive is a failure+they& #39;ll only stop political ads 7 days before. Also what& #39;s & #39;political& #39; is broader. https://www.bbc.co.uk/news/technology-54015328">https://www.bbc.co.uk/news/tech...

7) We fight fake news, misinformation, & harmful content. FALSE.
Facebook is in fact being sued by victims of Kenosha Protest violence for ‘Empowering’ militias.
+ Multiple advertisers boycotted the platform this year to stop funding hate. https://www.forbes.com/sites/siladityaray/2020/09/23/facebook-sued-by-victims-of-kenosha-protest-violence-for-empowering-militias/">https://www.forbes.com/sites/sil...

Ultimately, the fact that Facebook bothers to address the documentary just shows that the tech bros will only talk to tech bros & not for example @DCMS & many other countries still waiting to get answers from Facebook on how it fucked up their countries -->

I examine many of these aspects in my new book where I have a whole chapter on how Facebook shapes what it means to be social AND anti-social. The chapter is called & #39;Engineering the Social& #39; for a reason https://abs.twimg.com/emoji/v2/... draggable="false" alt="😉" title="Zwinkerndes Gesicht" aria-label="Emoji: Zwinkerndes Gesicht">... It& #39;s open-access as well https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙃" title="Auf den Kopf gestelltes Gesicht" aria-label="Emoji: Auf den Kopf gestelltes Gesicht"> https://www.peterlang.com/view/9781433166945/html/ch16.xhtml">https://www.peterlang.com/view/9781...