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Right, ok, let's do this. Everyone is talking about how awesome #jingles are - so here (in no particular order) is a thread of absolutely banging stone cold classic jingles. Let's stop talking about it and get on with making some new ones.
Add any bangers that I've missed.
Add any bangers that I've missed.
Vitalite - Sunflowers
A great jingle short-cut is taking an existing sing-along classic (e.g. Desmond Dekker's Israelites) and changing the lyrics to fit your brand.
Always somewhat surprised to find that Vitalite still exists, get these ads back on.
A great jingle short-cut is taking an existing sing-along classic (e.g. Desmond Dekker's Israelites) and changing the lyrics to fit your brand.
Always somewhat surprised to find that Vitalite still exists, get these ads back on.
Scotch Videotape - re-record not fade away.
Buddy Holly/the Stones replaced by a skeleton singing about a videotape that promises never to run out. What is not to like about this?
In 1985 I was 4, but I remember the message still.
Buddy Holly/the Stones replaced by a skeleton singing about a videotape that promises never to run out. What is not to like about this?
In 1985 I was 4, but I remember the message still.
And on, and on and Ariston.
Did some work on domestic appliances recently and, guess what? Reliability is still right up there.
This 2:30 edit is bonkers-long but what a job it does associating the brand with reliability.
Did some work on domestic appliances recently and, guess what? Reliability is still right up there.
This 2:30 edit is bonkers-long but what a job it does associating the brand with reliability.
There's also this one with a few more lyrics and throws in some social proof etc. as well.
Ariston also still exist, but seem to only make boilers and water heaters these days.
Ariston also still exist, but seem to only make boilers and water heaters these days.
Wine Gums - Hoots Mon
Serendipity! I didn't have this one on my list but I just went downstairs to have some apple juice and my partner spontaneously sang it (how's that for memory structures?) How could I forget this bonkers classic?
Serendipity! I didn't have this one on my list but I just went downstairs to have some apple juice and my partner spontaneously sang it (how's that for memory structures?) How could I forget this bonkers classic?
Um Bongo. No commentary required.
Shake n Vac.
One of my absolute faves. A proper, old school jingle that nails the branding and what it's for.
Great early 80s living room. Bit of the old patriarchy reinforcing housewife trope, but thems was the times I guess.
One of my absolute faves. A proper, old school jingle that nails the branding and what it's for.
Great early 80s living room. Bit of the old patriarchy reinforcing housewife trope, but thems was the times I guess.
R Whites Lemonade - Secret Lemonade Drinker.
Lemonade so good you have to sneak downstairs to get your night-time fix.
Jingle famously written by Elvis Costello's dad.
Lemonade so good you have to sneak downstairs to get your night-time fix.
Jingle famously written by Elvis Costello's dad.
Just one Cornetto.
When I joined Millward Brown in 2005, there was a case study from a few years before showing spontaneous ad playback still had people mentioning this ad, which hadn't aired for around 20 years at the time.
When I joined Millward Brown in 2005, there was a case study from a few years before showing spontaneous ad playback still had people mentioning this ad, which hadn't aired for around 20 years at the time.
We wanna be Smiths crisps.
"Every potato wants to be one" - of course they do!
Wasn't aware of this one until @thetenzer shared it the other day, but it's great.
"Every potato wants to be one" - of course they do!
Wasn't aware of this one until @thetenzer shared it the other day, but it's great.
We all adore Kia-ora.
There are some very troubling and highly problematic racial tropes here and so this should probs be cancelled - but if you weren't doing that funny crow walk around the playground and saying "I'll be your dog" did you even 80s?
There are some very troubling and highly problematic racial tropes here and so this should probs be cancelled - but if you weren't doing that funny crow walk around the playground and saying "I'll be your dog" did you even 80s?
A finger of Fudge.
Flipping it being "too small" on its head, making that the benefit, then singing a lovely memorable ditty about it. Bang on.
Conkers, blazers, jolly japes and a treat from mum. Also "Cadbury goodness" - lol it's sugar lads.
Flipping it being "too small" on its head, making that the benefit, then singing a lovely memorable ditty about it. Bang on.
Conkers, blazers, jolly japes and a treat from mum. Also "Cadbury goodness" - lol it's sugar lads.
Chicken Tonight.
Just pure mental availability this one. No associations built in, just the immediate answer to the dreaded and inevitable question - what shall we have for dinner tonight?
The flappy arms thing too.
Just pure mental availability this one. No associations built in, just the immediate answer to the dreaded and inevitable question - what shall we have for dinner tonight?
The flappy arms thing too.
If you like a lot of chocolate on your biscuit then you know what to fucking do about that.
KP Disco's
"Here, what's this? KP Disco's, the new kind of crisps, what could be new about crisps?"
"Oh I see, singing crisps, yes that is new"
Jingle includes branding, point of difference *and* a call to action - will you take a look?
"Here, what's this? KP Disco's, the new kind of crisps, what could be new about crisps?"
"Oh I see, singing crisps, yes that is new"
Jingle includes branding, point of difference *and* a call to action - will you take a look?
Milky Way.
Your man red is eating everything, but sensible old blue has "taken the Milky Way" which is light and will not spoil your appetite, and allow you to win your own daily races.
(Terrible how many bad for you things made good for you claims)
Your man red is eating everything, but sensible old blue has "taken the Milky Way" which is light and will not spoil your appetite, and allow you to win your own daily races.
(Terrible how many bad for you things made good for you claims)
Trio.
Loud Susie is too loud, and whilst she murders a bit of Harry Belafonte, you sure do leave knowing what the three things in a Trio are.
Bonus points for John Peel voiceover.
Loud Susie is too loud, and whilst she murders a bit of Harry Belafonte, you sure do leave knowing what the three things in a Trio are.
Bonus points for John Peel voiceover.
As is too often the case with young women who have something to say for themselves, she's deemed too loud and locked away in the follow up ad.
#FreeSusie
#FreeSusie
Calgon.
Getting a bit more recent and this one is still going. Does this count as jingle? Is it long enough? Or is it just a brand signature? Maybe, but it's catchy as fuck so I'm putting it in.
Getting a bit more recent and this one is still going. Does this count as jingle? Is it long enough? Or is it just a brand signature? Maybe, but it's catchy as fuck so I'm putting it in.
Aquafresh.
Jingles are great at bringing your product to life, no better example of that than this.
They considered bringing it back and we tested it at MB around a decade ago. Tested well, not sure if it re-aired though?
Jingles are great at bringing your product to life, no better example of that than this.
They considered bringing it back and we tested it at MB around a decade ago. Tested well, not sure if it re-aired though?
Hero - We are heros
Hero were ending their joint venture with Honda and wanted to demonstrate their now 100% Indian credentials. Why not get Bollywood legend AR Rahman in to write and sing this banger? It's got a crescendo, stay with it.
Hero were ending their joint venture with Honda and wanted to demonstrate their now 100% Indian credentials. Why not get Bollywood legend AR Rahman in to write and sing this banger? It's got a crescendo, stay with it.
Airtel - Every friend is important
Strikes me India, perhaps because of Bollywood's relationship with music/song, isn't dismissive of jingles in the way we have become. Here's another banger from when I was there.
Strikes me India, perhaps because of Bollywood's relationship with music/song, isn't dismissive of jingles in the way we have become. Here's another banger from when I was there.
McDonalds - I'm Lovin' It
Jingles can be "proper" songs part 3. You're launching a new brand line. Why not spend millions of dollars getting Timberlake and the Neptunes in the write you a song for your launch ad?
Jingles can be "proper" songs part 3. You're launching a new brand line. Why not spend millions of dollars getting Timberlake and the Neptunes in the write you a song for your launch ad?
Stechford Tile.
You will no doubt have your own examples, but local radio is a goldmine of catchy jingles. I, like anyone in the Birmingham area, will always remember that you can get it all at Stechford Tile.
You will no doubt have your own examples, but local radio is a goldmine of catchy jingles. I, like anyone in the Birmingham area, will always remember that you can get it all at Stechford Tile.
Oooh, I almost forgot, and how could I - Mr Soft for Trebor Softmints.
Steve Harley and Cockney Rebel - but I never would have known that.
The absolute mood created in this ad. Phenomenal.
Steve Harley and Cockney Rebel - but I never would have known that.
The absolute mood created in this ad. Phenomenal.
What have I missed?
Adding in your nominations. This from @cg__
We hope it's chips. Love how they're actually advertising a frozen steak in this particular execution mind and they've just shoe-horned it around their iconic jingle. And why not?
We hope it's chips. Love how they're actually advertising a frozen steak in this particular execution mind and they've just shoe-horned it around their iconic jingle. And why not?
From @FamousRob
Of course. I'd repressed it because I hate it. "Holidays". No. But it is an inarguable classic.
Of course. I'd repressed it because I hate it. "Holidays". No. But it is an inarguable classic.
Also from @FamousRob
Coke - Hilltop, famously written by Don Draper when at a yoga retreat or whatever was supposed to be going on. Hate this one too.
Coke - Hilltop, famously written by Don Draper when at a yoga retreat or whatever was supposed to be going on. Hate this one too.
From @matt_stan81 - an awful oversight from me missing out the waffley versatile Birdseye Potato waffles.
I can only apologise for this.
I can only apologise for this.
Also from Matt.
I have no recollection of this. Have they got your actual Ian Dury on this? Convincing soundalike if not.
I have no recollection of this. Have they got your actual Ian Dury on this? Convincing soundalike if not.
And Matt's final notification.
Weird sexualised Cadbury's fruit and nut. Probably can't say nutcase anymore. PC gone mad etc.
Weird sexualised Cadbury's fruit and nut. Probably can't say nutcase anymore. PC gone mad etc.
Much prefer this earlier version without the sexy chocolate bar.
From @Moosedog23.
You can't get quicker than a Kwik Fit fitter. Terrible Madness pastiche, but it's bloody catchy, isn't it?
You can't get quicker than a Kwik Fit fitter. Terrible Madness pastiche, but it's bloody catchy, isn't it?
I did loads of work on Selco in my McCann days. Not much on the comms though. And I don't listen to commercial radio much - but @icklemichael has nominated this one and suggests it is a commercial radio mainstay.
I know they are very wedded to the line.
I know they are very wedded to the line.
And how could I miss this one? I actually had it on my list but skipped over it somehow. @RebeccaHarries reminded me of my oversight.
An important one as exactly the sort of campaign many ad people sneer at, but has worked for the brand.
An important one as exactly the sort of campaign many ad people sneer at, but has worked for the brand.
The Cresta Bear - as sort of nominated by Paul Feldwick who used it as an example of the importance of advertising needing to be popular to be successful and how terribly unfashionable doing this sort of thing has become.
