. @naval is one of the greatest multidisciplinary thinkers of our time.

He thinks naturally from mental models.

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Scale:

"Society will pay you for creating what it wants and delivering it at scale"

Don't work on anything that doesn't scale. It is the way to disassociate time and work. The Internet allows you to create value and scale it to deliver it at a massive level.
Niches/ Power Law/ Pareto:

"The Internet allows you to scale any niche obsession"

The Internet allows you to find your audience. It is the long tail. Markets have gone from mass to niche as tech has become democratized and the cost of production and distribution has decreased.
Leverage:

"Product and media are the new leverage"

The old leverage is labor and capital, for which you need permission. The new leverage is software and media, it allows you to create systems that work for you while you sleep and does not require permission.
Incentives/ Principal-agent problem:

"If you can work on incentives, don’t work on anything else"

Incentives are what move people and companies. Think like an owner (principal), not an employee (agent), and align the incentives so that everyone goes in the same direction.
Cooperation:

"We use credits and debits to cooperate across genetic boundaries"

Capitalism is intrinsic to human beings. The market is a huge cooperation system, through what we offer and consume.
Specialization/ Circle of competence:

"Specialize in being you"

Acquire specific knowledge and specialize in being you. Offer what only you can offer. Based on your skills, interests, experiences and curiosity.
Skin in the game:

"Accountability is reputational skin in the game"

Accountability gives us credibility, responsibility for our work, irreplaceability, and finally equity. It includes risk, but the downside scenario in the current era is limited, while the upside is not.
Compound interest:

"All returns in life come from compound interest in long-term games"

The greatest returns in life come from compound interest, whether in health, relationships, wealth, or knowledge.
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