What Every Great Brand Has In Common:

They Understand How To Communicate To Their Target Audience

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If People Don’t Know About It They Can't Buy It

Have You Ever Heard Of:

Meccano
Nano Blocks
Harmony Brick
Mega Blocks
Kre-O

Probably Not, Right?

Instead You Probably Bought Or Played With Legos

Lego Knows How To Involve Its Target Audience

Through Communication

Creating Community

"If You Get Community Right, Your Competition Can't Touch You" @Katebour

They Know Parents Want The Best For Their Kids

They Know Creativity Can Be Anywhere

They Know Imagination Is Where Dreams Come Alive

They Know How Kids Think

Understanding How To Communicate To Your Target Audience Opens Up A Universe Of Possibilities

"Don’t Write At The Reader, Involve The Reader" @GoodMarketingHQ

Lego Does An Incredible Job At Involving It's Audience Every Time They Communicate.

Their Communications Cause Their Target Audience To Experience Or Participate In Something Much More Than A Small Plastic Block That Can Ruin Your Day If You Step On It.

Its Engaging. It Builds Community. And It Sells.