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I ordered from @1stPhorm late last week and they did a few things that really impressed me.
My marketing mind lit up with some of the things they were doing on their website, at checkout, and post-purchase and I had to share.
Time for a thread
My marketing mind lit up with some of the things they were doing on their website, at checkout, and post-purchase and I had to share.
Time for a thread
/1
I’ve consulted for a company similar to 1stPhorm so I know a bit about their business.


I had previously never ordered from them until last week when an ad for their Opti-Reds landed in my feed.


I took the bait...
I’ve consulted for a company similar to 1stPhorm so I know a bit about their business.


I had previously never ordered from them until last week when an ad for their Opti-Reds landed in my feed.


I took the bait...
/2
The first thing that excited me was a pop to subscribe and save upon adding the Reds to my cart
Quite the offer
The first thing that excited me was a pop to subscribe and save upon adding the Reds to my cart
Quite the offer
/3
I got excited and assumed there must be more amazingness so I dug deeper.


I added the Opti-Greens to my cart as well as some Fish Oil.
Clicked Checkout — And wouldn't you know it? More amazing
I got excited and assumed there must be more amazingness so I dug deeper.


I added the Opti-Greens to my cart as well as some Fish Oil.
Clicked Checkout — And wouldn't you know it? More amazing
/4
A FREE mystery shirt?
Of course! — Everyone like free right?
A FREE mystery shirt?
Of course! — Everyone like free right?
/5
I finished checking out and wouldn't you know it? They had more tricks up there sleeve!
They asked me for my Instagram handle and I happily obliged wondering where this was going to go.
Were they going to follow me?
How do I get this on my store immediately?
Sorry no pic
I finished checking out and wouldn't you know it? They had more tricks up there sleeve!
They asked me for my Instagram handle and I happily obliged wondering where this was going to go.
Were they going to follow me?
How do I get this on my store immediately?
Sorry no pic
/6
A couple of hours later I get notified of a message request on Instagram.
It's from Benjamin Bradaric - 1st Phorm HQ
It's a video so I can't preview the video without accepting the request — genius
A couple of hours later I get notified of a message request on Instagram.
It's from Benjamin Bradaric - 1st Phorm HQ
It's a video so I can't preview the video without accepting the request — genius
/7
The video starts with a guy holding a box and says (paraphrasing) Hey Ben, this is Ben from 1stPhorm.
I've got your package right here and it'll be going out the door today so keep an eye out for it in a couple of days.
Thanks for joining the Phamily!
The video starts with a guy holding a box and says (paraphrasing) Hey Ben, this is Ben from 1stPhorm.
I've got your package right here and it'll be going out the door today so keep an eye out for it in a couple of days.
Thanks for joining the Phamily!
/8
Now, I've used @bonjoroapp for some time now — and our customers love it — but this was somehow even more genius to me.
The only way it's better is if it's from their account so I can immediately follow them if I'm not already.
Now, I've used @bonjoroapp for some time now — and our customers love it — but this was somehow even more genius to me.
The only way it's better is if it's from their account so I can immediately follow them if I'm not already.
/9
Today, the order arrived.
I was expecting a handwritten letter, but I wasn't expecting even more free stuff!
Today, the order arrived.
I was expecting a handwritten letter, but I wasn't expecting even more free stuff!
/10
Maybe a free sample right? Surely not a whole box of something.
Wrong again.
They sent me a month's worth of Micro Factor to pair with my Greens and Reds
Maybe a free sample right? Surely not a whole box of something.
Wrong again.
They sent me a month's worth of Micro Factor to pair with my Greens and Reds
/11
I totally understand why they have a raving fanbase now and I think every eCommerce operator reading this should be taking notes.
I know I am.
Great work @AndyFrisella and @1stPhorm team!
I totally understand why they have a raving fanbase now and I think every eCommerce operator reading this should be taking notes.
I know I am.
Great work @AndyFrisella and @1stPhorm team!
/12
Here's a pic of everything
Here's a pic of everything
And the shirt! In a custom @1stPhorm bag!
