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I ordered from @1stPhorm late last week and they did a few things that really impressed me.
My marketing mind lit up with some of the things they were doing on their website, at checkout, and post-purchase and I had to share.
Time for a thread
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My marketing mind lit up with some of the things they were doing on their website, at checkout, and post-purchase and I had to share.
Time for a thread
/1
I’ve consulted for a company similar to 1stPhorm so I know a bit about their business.
u2028u2028I had previously never ordered from them until last week when an ad for their Opti-Reds landed in my feed.u2028u2028
I took the bait...
I’ve consulted for a company similar to 1stPhorm so I know a bit about their business.
u2028u2028I had previously never ordered from them until last week when an ad for their Opti-Reds landed in my feed.u2028u2028
I took the bait...
/2
The first thing that excited me was a pop to subscribe and save upon adding the Reds to my cart
Quite the offer
The first thing that excited me was a pop to subscribe and save upon adding the Reds to my cart
Quite the offer
/3
I got excited and assumed there must be more amazingness so I dug deeper.u2028u2028
I added the Opti-Greens to my cart as well as some Fish Oil.
Clicked Checkout — And wouldn& #39;t you know it? More amazing
I got excited and assumed there must be more amazingness so I dug deeper.u2028u2028
I added the Opti-Greens to my cart as well as some Fish Oil.
Clicked Checkout — And wouldn& #39;t you know it? More amazing
/4
A FREE mystery shirt?
Of course! — Everyone like free right?
A FREE mystery shirt?
Of course! — Everyone like free right?
/5
I finished checking out and wouldn& #39;t you know it? They had more tricks up there sleeve!
They asked me for my Instagram handle and I happily obliged wondering where this was going to go.
Were they going to follow me?
How do I get this on my store immediately?
Sorry no pic
I finished checking out and wouldn& #39;t you know it? They had more tricks up there sleeve!
They asked me for my Instagram handle and I happily obliged wondering where this was going to go.
Were they going to follow me?
How do I get this on my store immediately?
Sorry no pic
/6
A couple of hours later I get notified of a message request on Instagram.
It& #39;s from Benjamin Bradaric - 1st Phorm HQ
It& #39;s a video so I can& #39;t preview the video without accepting the request — genius
A couple of hours later I get notified of a message request on Instagram.
It& #39;s from Benjamin Bradaric - 1st Phorm HQ
It& #39;s a video so I can& #39;t preview the video without accepting the request — genius
/7
The video starts with a guy holding a box and says (paraphrasing) Hey Ben, this is Ben from 1stPhorm.
I& #39;ve got your package right here and it& #39;ll be going out the door today so keep an eye out for it in a couple of days.
Thanks for joining the Phamily!
The video starts with a guy holding a box and says (paraphrasing) Hey Ben, this is Ben from 1stPhorm.
I& #39;ve got your package right here and it& #39;ll be going out the door today so keep an eye out for it in a couple of days.
Thanks for joining the Phamily!
/8
Now, I& #39;ve used @bonjoroapp for some time now — and our customers love it — but this was somehow even more genius to me.
The only way it& #39;s better is if it& #39;s from their account so I can immediately follow them if I& #39;m not already.
Now, I& #39;ve used @bonjoroapp for some time now — and our customers love it — but this was somehow even more genius to me.
The only way it& #39;s better is if it& #39;s from their account so I can immediately follow them if I& #39;m not already.
/9
Today, the order arrived.
I was expecting a handwritten letter, but I wasn& #39;t expecting even more free stuff!
Today, the order arrived.
I was expecting a handwritten letter, but I wasn& #39;t expecting even more free stuff!
/10
Maybe a free sample right? Surely not a whole box of something.
Wrong again.
They sent me a month& #39;s worth of Micro Factor to pair with my Greens and Reds
Maybe a free sample right? Surely not a whole box of something.
Wrong again.
They sent me a month& #39;s worth of Micro Factor to pair with my Greens and Reds
/11
I totally understand why they have a raving fanbase now and I think every eCommerce operator reading this should be taking notes.
I know I am.
Great work @AndyFrisella and @1stPhorm team!
I totally understand why they have a raving fanbase now and I think every eCommerce operator reading this should be taking notes.
I know I am.
Great work @AndyFrisella and @1stPhorm team!
And the shirt! In a custom @1stPhorm bag!
