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Today let's talk about telling your brand's story the right way. Brand Storytelling lessons from the book "story brand" by Donald Miller.
People want to be taken somewhere, use your brand's story to take them there. If you sell pain reliever, take them from the pain to where they see the solution with your brand's story.
The end of your story matters; what problem would your client eventually get solved. You don't just want to tell a story, you want to tell a story that shows your "client" that you have the solution.
Your client is the hero in your story not your brand.
Clarify your message so customers can listen and understand. No one would listen to your story if they don't understand what you are saying
People want to be involved in a story greater than them, perfect your brand's promise.
People do not take action except they are challenged to, employ direct and transitional calls to action.
Your brand should be a guide to your customers, communicate empathy alongside authority.
Ensure your team runs with your brand's story, It makes your marketing easier.
