When I was a kid, I used to admire all the celebrities because I had seen them in the Movies fighting for good!

But, recently when everyone is talking about WhiteHat Jr, they run coding classes for kids in Grade 1-12. I checked out why they are getting so much attention.

(1/n)

In August, Byju's acquired WhiteHat Jr.
I went through some ads, they are running a really huge ad campaign. In one of the ads, they were showing Investors are fighting to invest in an App made by a kid who took WhiteHat Jr coding classes.

Link-


(2/n)

There were several posts from the company, their student 'Wolf Gupta' got 20 Cr INR package at Google, just by learning code.
Also, these days the whole country is watching IPL, and they are running ads in b/w the match breaks where they are pushing to kids to learn code.

(3/n)

Each time they come up with new faces in their ads and try to build the emotional connections with the audience.

Like in this ad-


Similarly, they onboarded public figures like @SonuSood, @TheFarahKhan, @MadhuriDixit, @SDhawan25, and many more.

(4/n)

WhiteHat Jr literally targeting Indian parents and filling their mind with- "Coding is important to become successful".

They are making money by selling dreams to the Indian parents.
http://Code.org  / MIT App Inventor are free! Means WhiteHat just selling Certis.

(5/n)

Problem Solving, Design & Thinking is more important before learning the code. I am still confused about how they are teaching code to a 6-year-old who just started schooling?
Wouldn’t it be nice to let kids decide what they want to become in the future?

(6/n)