When I was a kid, I used to admire all the celebrities because I had seen them in the Movies fighting for good!

But, recently when everyone is talking about WhiteHat Jr, they run coding classes for kids in Grade 1-12. I checked out why they are getting so much attention.

(1/n)

In August, Byju& #39;s acquired WhiteHat Jr.
I went through some ads, they are running a really huge ad campaign. In one of the ads, they were showing Investors are fighting to invest in an App made by a kid who took WhiteHat Jr coding classes.

Link-
https://www.youtube.com/watch?v=PjmGvPD5A7s

(2/n)">https://www.youtube.com/watch...

There were several posts from the company, their student & #39;Wolf Gupta& #39; got 20 Cr INR package at Google, just by learning code.
Also, these days the whole country is watching IPL, and they are running ads in b/w the match breaks where they are pushing to kids to learn code.

(3/n)

Each time they come up with new faces in their ads and try to build the emotional connections with the audience.

Like in this ad-
https://www.youtube.com/watch?v=_zJ8byR-JoI

Similarly,">https://www.youtube.com/watch... they onboarded public figures like @SonuSood, @TheFarahKhan, @MadhuriDixit, @SDhawan25, and many more.

(4/n)

WhiteHat Jr literally targeting Indian parents and filling their mind with- "Coding is important to become successful".

They are making money by selling dreams to the Indian parents.
http://Code.org"> http://Code.org  / MIT App Inventor are free! Means WhiteHat just selling Certis.

(5/n)

Problem Solving, Design & Thinking is more important before learning the code. I am still confused about how they are teaching code to a 6-year-old who just started schooling?
Wouldn’t it be nice to let kids decide what they want to become in the future?

(6/n)