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Little bit of discrimination for a Monday night. Here’s why it sucks:
You wouldn’t do it to another group in our community? Or would you? How about a few alternative headlines:
Takes longer than teaching a man to ask for directions.
Takes longer than teaching a woman to park.
Takes longer than teaching a white guy to dance.
And you can probably think of more. Just try to remember what passed for humour in the 1970s. But there’s an extra reason this is a bad ad.
Older New Zealanders believe that they’re bad at digital stuff. It’s one reason they don’t use the Covid app as much. Or online banking. And it makes them reluctant to even try to access some government services.
This ad reinforces the belief and contributes to harm that isn’t trivial. Fuck this lazy, discriminatory ad, thank you very much.
And you know what? They’ve wasted a GREAT insight! “The 6 minute snack” is something no one else in the category is talking about. A good creative team could do all sorts with that.
