Standing out on Twitter can be hard for newcomers.
You can get better results by only choosing a color for your entire content.
I analyzed +200 Twitter profiles to find what color performs better.
What color should you choose? A thread.
#TwitterInColors
You can get better results by only choosing a color for your entire content.
I analyzed +200 Twitter profiles to find what color performs better.
What color should you choose? A thread.

#TwitterInColors
According to my research, this is the portcetange of usage:
- Yellow: 25.92% |||||
- Black: 22.22% ||||
- Blue: 14.81% |||
- White: 11.11% ||
- Green: 9.25% ||
- Purple: 7.40% ||
- Orange: 5.55% |
- Red: 3.74% |
- Yellow: 25.92% |||||
- Black: 22.22% ||||
- Blue: 14.81% |||
- White: 11.11% ||
- Green: 9.25% ||
- Purple: 7.40% ||
- Orange: 5.55% |
- Red: 3.74% |
Why is it important to have a brand color?
When someone likes a tweet they go to visit your profile account, then they see:
- Your header image.
- Your profile image.
- Your fixed tweet.
- Bio description.
When someone likes a tweet they go to visit your profile account, then they see:
- Your header image.
- Your profile image.
- Your fixed tweet.
- Bio description.
If you have a bright color within every image on your profile, and your content also uses it, in the long run people will remember you for that color.
So when your content is shared, it can be related to your profile.
This is an easy way to create your personal brand.
So when your content is shared, it can be related to your profile.
This is an easy way to create your personal brand.
Benefits of using a brand color:
- Differentiate from other profiles.
- Influence moods or feelings. (Depends on cultural differences, personal experiences or context)
- Your profile looks more professional.
- Differentiate from other profiles.
- Influence moods or feelings. (Depends on cultural differences, personal experiences or context)
- Your profile looks more professional.
More benefits:
- Easier to remember.
- Easier to create new content with that, USA flag colors are used constantly in products with the real form of the entire flag.
- Easier to remember.
- Easier to create new content with that, USA flag colors are used constantly in products with the real form of the entire flag.
People are very good at recognizing patterns and faces.
The combination of a color pattern with a face is a brutal combo for our brain.
This is one more reason to start using a certain color in your profile and content.
The combination of a color pattern with a face is a brutal combo for our brain.
This is one more reason to start using a certain color in your profile and content.
Context is king.
For instance, in some eastern cultures the green is associated to be unlucky, also as it is associated with infidelity.
You need to do some research first.
For instance, in some eastern cultures the green is associated to be unlucky, also as it is associated with infidelity.
You need to do some research first.
We are going to walk through the profiles with the most used color to the profiles with the least used colors.
You will find which color is the best for your profile and content.
Let’s go!
You will find which color is the best for your profile and content.
Let’s go!

Take action, how can you find your perfect color?
- Scroll down your Twitter feed and see which profile pictures catch your attention.
- Find a color that not many profiles use and represent your brand with it.
- Scroll down your Twitter feed and see which profile pictures catch your attention.
- Find a color that not many profiles use and represent your brand with it.
Conclusions:
- Yellow is widely used.
- Illustrated profile pics are increasing.
- A nice pose on your profile pic and a shiny background catch the eye.
- Color filters are rarely used, you have a great opportunity to use them and stand out.
- Yellow is widely used.
- Illustrated profile pics are increasing.
- A nice pose on your profile pic and a shiny background catch the eye.
- Color filters are rarely used, you have a great opportunity to use them and stand out.
Last thing,
Stick to the color you have picked.
It’s not a good idea to change your profile picture very often because people will start associating the color you have picked with you.
If you change it, people may not recognize your content at first sight.
Stick to the color you have picked.
It’s not a good idea to change your profile picture very often because people will start associating the color you have picked with you.
If you change it, people may not recognize your content at first sight.
This is another extract of an ebook I’m writing about stopping using Twitter as a consumer.
The pre-order is live! https://gum.co/hkVRI
The pre-order is live! https://gum.co/hkVRI
That’s it for today!
If you enjoyed it or got inspired to make a “rebrand” of your profile, share it and spread the love!
Use #TwitterInColors and share your color.
Find all the colors together here.
https://monthlystart.com/how-to-stand-out-on-twitter-using-color-theory
If you enjoyed it or got inspired to make a “rebrand” of your profile, share it and spread the love!
Use #TwitterInColors and share your color.
Find all the colors together here.
