Back story.

Way back I worked in a PPT factory at an investment bank. Our job was to assemble “decks” for investment bankers. The operation ran 24hrs a day with dozens of “operators”.

Young bankers would work CRAZY hours.

Reflecting (1/n)

...though it involved tons of specialized work, (the bankers) work was primarily research, models, content, etc. Their job was to deliver the M&A doc, the roadshow, etc. Our/my job was to assemble.

Some slides too up to an hour (2pt font, 200 logos, 20 footnotes, charts) ..(2/n)

...other slides took 5 minutes. And with some experience you could — as an operator or a manager, which I did both of — estimate how long a deck would take. 120 slides? 60hrs.

Why? How? Repetition. Repetition. Repetition. And low complexity.

Importantly...(3/n)

Each deck was relatively atomic and had few dependencies. You didn’t go back to old decks and revamp one from an M&A document to something different altogether.

IOW, you weren’t beholden to old decisions (4/n)

Even for the bankers, this was primarily assembly. You had a vast body of reference work for all of your reports. Old charts. Old tables. Old slides from MDs

Almost all efforts to freestyle of be creative failed “um, Walter, this John from presentations...we have to talk” (5/n)

...now I realize most of them were using drugs, but they’d work 22hr days, walk home, shower, and be back at it. We’d go through 3 shifts w/the same sweaty banker, eyes bugging, giving us minor edits & asking why the charts couldn’t go more “up and to the right” (6/n)

...so while highly specialized, this wasn’t “deep work” in any way. It was assembly for them as well.

None of this work was collaborative. We didn’t pair. They didn’t pair. Their director would critique their work, but it was all them and their decks (7/n)

Anyway. It occurred to me how different software product development is from most forms of “work” ... the forms of work that a CEO, CFO, etc. w/o actual experience on the front lines would relate to... assembly, where hours in —> work(8/n)

Software development is gardening, screenwriting, movie production, crafting, constructing, songwriting, yes...some assembling, game theory, math, [a bunch of things] all in one.

You can sit around all day, type nothing, and type one line of code and have a good day...(9/n)

A designer can throw away 80 treatments/designs ... go to sleep...and then wake up and crank out THE ONE.

It is also highly collaborative. In a sense, the team is “the product”. A hive mind. What we learn (and can apply) > what we build on any particular day (10/n)

All to say that is unreasonable to expect those who haven’t done it to understand it. There’s no reasoning or theoretical construct they’ll relate to.

Their model is assembly (for most things), and sw prod dev is not assembly (11/end)