Imagine you sell ketchup, everybody thinks your ketchup is okay, it's unremarkable, not great, just fine. Your competition is another middlebrow ketchup company. If you flood market with 50 different "brands" of (the same) ketchup, would that give you an edge on the competition?

If suddenly your same middlebrow ketchup was in 50 different branded bottles on the store shelf, each with custom aesthetic and typeface that spoke to the unique intersectional identity of the buyer, that would help you dominate without improving your ketchup recipe, wouldn't it?

Anyway that's what democrats mean when they say "diversity is our greatest strength". Every leftoid ideology, every "identity", is just a way to rebrand the same shitty ketchup. Personalised marketing. iPolitics.