Beyoncé started her career without Jay. Her family & team laid a proper foundation. When she started dating him, she’s avoid all questions about him & would deny they were dating (this was even way before feminism)... even though we all knew they were dating.

The whole world was obsessed with their relationship too. People would post pics of them together even others started to believe that their relationship was a business deal because Beyoncé was so focused on her career. Jay even made a song about how at 23yrs old Bey wasn’t that

Interested in them being serious. (Okay there’s the whole age gap difference in their relationship)

Beyoncé is a perfect example of a Brand Shipper