Micromobility story that will never be told and the one that I admire:

In the evolving market of Fried chips, there were so many cos buying potatoes from China, and launching fries business in cities across the globe.

Seeing a gap in this market, a co from the US called SoTu, showcased potatoes that can indicate when they go kaput, before you can see it.

The problem is that, when they brought these potatoes to the market, the market already evolved to selling Sweet Potato Fries.

Though SoTu had a healthy order book, with the market shift, Fries cos cancelled their orders, leaving SoTu with bags of Potatoes with no takers.

Entire Fries market was skeptical about SoTu and opined that they will have to shutdown and throw away all potatoes

With bags of Potatoes lying around that nobody wanted, SoTu took a different path as a business.

SoTu bought a dying Fries factory, got a name for this new business and setup kiosks in cities selling Potato Fries, in a market flooded with Sweet Potato fries

As of this tweet thread, SoTu launched in a couple of cities, won critical Fries tenders and is expanding globally - sticking to potatoes

SoTu also claims that Fries business based on Potatoes is a profitable business vs Sweet Potato fries.

What’s more important in building a business is, staying alive. I have my utmost respect for SoTu because they defied demise and stayed alive in a different form.

Even SoTu wouldn’t say this story as it is, coz they have their own narrative to please the market!

Startups making tough decisions/pivots isn’t shameful. It’s something that takes extreme courage to do!

Do you know who this SoTu is? ;) Also, do you know why I picked SoTu as a name for this story?

End

Damn! Right after this thread, Google is bombarding me with Potato Chips Machine ads!