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HOW TO WRITE CONVERTING COPIES FOR YOUR PRODUCT EVEN IF YOU& #39;RE NOT A COPYWRITER OR DECIDED NOT TO HIRE ONE
[THREAD]
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[THREAD]
As you all know that contents is the king in persuading someone to take action
It can be in form of text, videos, pictures and audio
So if you have a business and you don& #39;t know how to churn out contents that persuade people to buy,
You& #39;re leaving a lot of money on the table,
It can be in form of text, videos, pictures and audio
So if you have a business and you don& #39;t know how to churn out contents that persuade people to buy,
You& #39;re leaving a lot of money on the table,
But today, I& #39;m going show you the simple way to go about it,
It doesn& #39;t matter if you& #39;re a copywriter or not,
Even if you hate writings
If you follow this method diligently, you& #39;re going to win (atleast more than your former results)
It doesn& #39;t matter if you& #39;re a copywriter or not,
Even if you hate writings
If you follow this method diligently, you& #39;re going to win (atleast more than your former results)
Now, gird up your loins business owners and let& #39;s uncovered the simple persuasive way of writing
First thing first
1. Market research
I don& #39;t want to know how savvy you& #39;re, if don& #39;t make market research as an hobby, you& #39;re going to lose..
First thing first
1. Market research
I don& #39;t want to know how savvy you& #39;re, if don& #39;t make market research as an hobby, you& #39;re going to lose..
Market research is the foundation of all marketing strategies, angles or anything called it
You need to define who your audience is
âTheir pain, desire, need, wants, hope and hunger
â their demograph: age, interest, location, gender, marital status and maybe monthly income
You need to define who your audience is
âTheir pain, desire, need, wants, hope and hunger
â their demograph: age, interest, location, gender, marital status and maybe monthly income
Because all these has a great influence on your copy,
An example,
Let& #39;s say I& #39;m in the weight loss niche, I sell green tea
Who are my Audience?
These are the tips about my Audience
â mostly Female (gender) ==> men are not really concerned about losing weight
An example,
Let& #39;s say I& #39;m in the weight loss niche, I sell green tea
Who are my Audience?
These are the tips about my Audience
â mostly Female (gender) ==> men are not really concerned about losing weight
â 35-50(age) ==> very young ladies don& #39;t really have that chubby stature
â married (marital status) ==> Majority of married women want to go back to their "youngness"
â Location (depending on your audience) ==> I will go for eastern part of the country)
â married (marital status) ==> Majority of married women want to go back to their "youngness"
â Location (depending on your audience) ==> I will go for eastern part of the country)
â interest ==> Followed women celebrity pages, fashion, beauty, entertainment (I will streamline down tho)
â monthly income (not really necessary here)
Their Want
⢠They want to lose weight fast and easily (without going through vigorous exercise or giving up their fav diet
â monthly income (not really necessary here)
Their Want
⢠They want to lose weight fast and easily (without going through vigorous exercise or giving up their fav diet
⢠They want to get back in shape and attractive to their husbands
⢠They want to increase their self-esteem and confidence
⢠They want to be talk of the town
â Desire
⢠Fear (fear of losing their spouse to another woman)
And so on
⢠They want to increase their self-esteem and confidence
⢠They want to be talk of the town
â Desire
⢠Fear (fear of losing their spouse to another woman)
And so on
Where do I get all these data?
On Facebook groups, pages, some forums e.g quora,
Just go to where your audience is and focus on those above criteria,
Although, there& #39;s more to this but you need something simple right?
Good!
On Facebook groups, pages, some forums e.g quora,
Just go to where your audience is and focus on those above criteria,
Although, there& #39;s more to this but you need something simple right?
Good!
We& #39;re not done yet with market research, do you say you& #39;re tired?
Don& #39;t worry, Market research is the most tedious part,
Now, let& #39;s move down to your competitors
See what they& #39;re doing and what they& #39;re not doing,
Don& #39;t worry, Market research is the most tedious part,
Now, let& #39;s move down to your competitors
See what they& #39;re doing and what they& #39;re not doing,
We& #39;re doing this for two reasons
â To see what they& #39;re doing so that we can be different
â To see what they& #39;re not doing but should be doing so that we can fill the gap
After you achieve that,
â To see what they& #39;re doing so that we can be different
â To see what they& #39;re not doing but should be doing so that we can fill the gap
After you achieve that,
Go down to your products,
Look for
â features
â benefits
â something unique about your products (either there& #39;s a uniqueness or you create it),
Fast forward
Using these data to craft a compelling copy
It& #39;s impossible to write a copy in this thread but a simple framework
Look for
â features
â benefits
â something unique about your products (either there& #39;s a uniqueness or you create it),
Fast forward
Using these data to craft a compelling copy
It& #39;s impossible to write a copy in this thread but a simple framework
Here you& #39;ve it
[Headline] ==> to get attention
E.g Shocking discoveries : A strange ingredients that help an 95kg Nigeria Woman to lose 25kg in 15days without going to gym or giving up her favourite diet
[Headline] ==> to get attention
E.g Shocking discoveries : A strange ingredients that help an 95kg Nigeria Woman to lose 25kg in 15days without going to gym or giving up her favourite diet
[ Ledes] ==> to get the audience interested
( Just tell a emotional story here about the woman in relation to your products]
⢠Talk about their fear
⢠And how it can be prevented from occuring using your solution
( Just tell a emotional story here about the woman in relation to your products]
⢠Talk about their fear
⢠And how it can be prevented from occuring using your solution
[ Introduce your offer]
Features, benefits and benefits of benefits
E.g
Achatina(features) stimulate an hormone that quicken your metabolic rate, this helps to melt out your fats (benefits),
Bonuses (stack up bonuses and make it valuable)
Features, benefits and benefits of benefits
E.g
Achatina(features) stimulate an hormone that quicken your metabolic rate, this helps to melt out your fats (benefits),
Bonuses (stack up bonuses and make it valuable)
Price
Close
Guarantee( this helps to lower doubt)
Scarcity (to make them act)
Call to action
Close
Guarantee( this helps to lower doubt)
Scarcity (to make them act)
Call to action
We& #39;re done writing https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Grinsendes Gesicht mit lächelnden Augen" aria-label="Emoji: Grinsendes Gesicht mit lächelnden Augen">
This is just a simple but compelling way of writing copies quickly without hiring a copywriter
And this will increase your conversion rate
However, you will still need a copywriter to help you drive influx of sales in your business
This is just a simple but compelling way of writing copies quickly without hiring a copywriter
And this will increase your conversion rate
However, you will still need a copywriter to help you drive influx of sales in your business
If you find this tweet helpful,
Like and retweet for others to learn
Thank you.
Like and retweet for others to learn
Thank you.
