What's the secret to compelling writing?

Here's a compilation of my favourite attempts to answer that question, from fantastic writers like:
@RyanHoliday
@Julian
@anthilemoon
@stephsmithio
@paulg
@david_perell

🧵👇
@julian:

Write about what bothers you most in your life today. Work through it in your writing, and find a sound conclusion.

Start your work by posing an intriguing question that would compel YOU to keep reading https://www.julian.com/guide/write/intro
@paulg:

Great writing is not just persuasive, but useful.

It should tell people something true and important, that they didn't already know.

http://www.paulgraham.com/useful.html 
@paulg:

Write as if you were talking to a friend.

Read your work out loud, and fix everything that doesn't sound like conversation.

http://www.paulgraham.com/talk.html 
@VerlynKlinkenborg:

Pay close attention to each sentence.

Refine it until it says what you want it to say, and nothing more.

Favour short sentences.

(My personal favourite book on writing) https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413
@davegirouard:

Focus on strong verbs. Let them do the work.

The verb "to be" almost always has a stronger alternative.

He was crying -> He wept
The stocks are way down -> The market crashed
I am tweeting -> I compose Twittery wisdom https://firstround.com/review/a-founders-guide-to-writing-well/
@paulg:

An essay shouldn't just be an argument, an attempt to convince. It should be an attempt to answer a question.

Let your essays wander, as long as they do so in an intriguing way.

An essay is a question in search of a surprising answer.

http://www.paulgraham.com/essay.html 
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