Squatober: community for strength coaches. Nothing to do with athletes.

SCN: Leveraging Squatober for an agenda... to push Sprintember... and uses it as a discount code to drive traffic to the site.

Proof is there. ⤵️⤵️⤵️

(THREAD⤵️⤵️⤵️) https://twitter.com/coach_j_lima/status/1311751693109870592
Marketing to drive traffic ⤵️
And to top it all off...

When Sorinex is raising money to provide for an underprivileged high school weight room, we still choose to behave this way.
Sprintember is a cool idea. In no way should we not value movement over training with barbells. All about Sprintember as an event and the awareness it aims to raise.

However, this tactic was cowardice. And you cannot convince me otherwise.
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