Whenever teams go against the norm, they do so with little conviction, because if it backfires, they will be criticised.

That's why they get back to being cliched at the first sign of failure. https://twitter.com/IndianMourinho/status/1311699181354926081
There is a logical reason to play any of Jordan/Mujeeb/Viljoen. None for Neesham, yet he is the most popular choice because "all-rounder", "batting depth" and "big name".
This is why you don't just need to be tactically good enough, but also stubborn enough to stick to your beliefs.

Dravid is one of the most forward thinking coaches/captains the game has ever seen, but he isn't stubborn. His teams threaten to do something great, but fall short.
Dhoni is stubborn. Bulldozes everything and everyone on his way.
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