#ADBWaterWatch LIVE: @rdreibelbis_UK kicks off our webinar, discussing hygiene behaviors during outbreaks. This is a suite of behaviors that serve to avoid the transmission of infectious disease, and includes #handwashing — and requires infrastructure.

#waterandhealth #COVID19
Great presentation earlier! Thanks to everyone who attended #ADBWaterWatch. Here are a few of the many interesting sound bites.🗣️

"Our hygiene behaviors are very dynamic and related to the context we’re in and the messaging we’re exposed," says @rdreibelbis_UK.
He added that over time people reach message saturation. People have become exposed to #COVID19 messaging that it becomes noise or fades into the background. Our hygiene behaviors, which increased in the early period of the pandemic may now be in the decline. How to sustain?
Specificity is key, @rdreibelbis_UK emphasized. We must target behavior rather than a broad concept, can be increasing #handwashing frequency, duration, use of soap. It must be specific, measurable, actionable. Innovation can be in simple ways of providing access.
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