Cody Rhodes put over all three individual champions as being the top people in the company, and the championships themselves as being the most important things in AEW. If it matters to the characters on-screen, it is more likely to matter to the people watching the screen!

Hangman Page has already met singles success and wants to remain a tag team with Kenny Omega because the tag championships are important. Almost everyone on the roster has a tag team partner because the titles are a treasure worth seeking.

In WWE, I think it could be as simple as Adam Pearce cutting an awesome promo saying that he's been NWA World's Champion five times, and would give anything to re-live that kind of opportunity. I can't imagine Pearce, in character, taking kindly to people not respecting titles.

Ideally you shouldn't blame the wrestlers, but within the scope of the show they will anyway, so that's probably a good way of doing it.

WWE really should book their titles as being more important, and the people holding them more credible. No walking out of title matches

I want to care. The same team facing the champs five times? The same guy getting three title shots in a row? A person with more title shots than singles wins in the past two years?

"Make sense," used to be my base for enjoying wrestling, but "make it important" is now in WWE.

The Roman Reigns feud was able to parlay the title into a story-rich feud in a matter of weeks. The champion is the provider. The championship brings money, stress, responsibility. It was treated as a prize, and albatross, which was uniquely creative. It drew people in.

This definitely isn't on the wrestlers. Plenty of them have echoed the same sentiments. Some are so conditioned to the way things have been that it's one of those "why even bother?" mentalities. I just want to feel like the people driving the ship care, and care that WE care.

How many times have we seen the "I'm trying to bring prestige back to the Intercontinental or U.S. title" story? I'm sure the person holding it is. They work hard and have awesome matches. Then they usually lose a non-title match to the person they're defending it against.

Well, that's my rant. I like wrestling when it makes sense, because it's not hard. I like it more when the prizes associated are treated as prizes that people want and hold in high regard.

Also, to add, there's some stuff I really like on Raw. Drew defending the championship three times on Raw in about six months is great. I thought using Big Show and Roode in those spots was really clever. We knew who was going to win, but we see McIntyre caring. He's all about it