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People often say that IG feels aspirational, polished, and often leads to feelings of inadequacy, while TikTok is authentic, fun, and uplifting.
Why? Creator monetization is a huge, underrated factor (in addition to content format & interest vs. social graph).
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Why? Creator monetization is a huge, underrated factor (in addition to content format & interest vs. social graph).
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Instagram doesn’t pay creators directly; creators monetize by finding sponsors for their content or via affiliate links.
This means the most successful IG creators induce a desire among viewers to buy something--i.e. making them feel that what they already have is insufficient.
This means the most successful IG creators induce a desire among viewers to buy something--i.e. making them feel that what they already have is insufficient.
In contrast, on TikTok, most creators make money through live streaming & getting viewer donations, or by participating in the Creator Fund, which distributes based on # of views.
This monetization model incentivizes creators to make content that many people watch and enjoy.
This monetization model incentivizes creators to make content that many people watch and enjoy.
TikTok& #39;s Creator Fund functions like a centralized economy--the monetization model coordinates the entire community around the goal of engagement.
IG is the free market version: creators earn on their own, by driving purchases or amassing an affluent (monetizable) demographic.
IG is the free market version: creators earn on their own, by driving purchases or amassing an affluent (monetizable) demographic.
The content that& #39;s on both platforms thus diverges: one is defined by curated, polished, aspirational content that makes viewers feel the need to buy things, whereas the other has content that& #39;s intended to bring joy and entertain.
Other examples of how creator monetization influences the content itself are YouTube and podcasts: creators are incentivized to go for broad reach and length, rather than constraining their TAM by going to deep into one subject.
Founders: pick your monetization model carefully because it has huge implications. How creators can earn money on a platform directly impacts the content that& #39;s created & the product& #39;s vibe and stickiness.
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