One company is about to body slam the intelligence economy and its goal is to dominate the $55 billion market.

Time for a thread

1) Sumo Logic (SUMO) was co-founded in 2010 by Christain Beedgan and Kumar Saurabh to empower businesses to extract real-time insights from their enterprise data.

The platform is intended to close the intelligence gap.

2) The company intends to service customers through four pillars:

1. Operational Intelligence

2. Security Intelligence

3. Business Intelligence

4. Global Intelligence

3) The company’s continuous intelligence platform delivers four key benefits:

1. Data Collection and Management

2. Visualization and Exploration

3. Search and Analytics

4. Architecture and Security

4) Sumo Logic generates its revenue through sale of subscriptions model. It offers multi-tier subscriptions to ensure customer flexibility.

The company has 2,100 customers with 29 customers >$1 million in ARR.

5) Sumo Logic depends on AWS for cloud infrastructure and its key competitor is Splunk with a market value of $30 billion.

However, Sumo continues to deliver growth:

1. Gross Sales (01/31/20): $155M (50% YOY)

2. Gross Margin (01/31/20): 71%

3. ARR 2020, 2019: 11% & 46%

6) Sumo is at the epicenter for the demand surge in data analytics and intends to flex the following MOATS:

1. Network Effects

2. Continuous Intelligence Platform

3. Accessibility of Platform

4. Service and support broad customer base

7) The company intends to grow with the following steps:

1. International Expansion

2. Expand Services with a customer base

3. Innovation such as cloud-native SIEM

4. Strengthen technology partnerships

8) Sumo Logic has a current market value of ~$2.1 billion and 14x its revenue.

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