So I think we've made the point now that it was an unnecessarily scary example. I'd hoped they might retract it in the briefing today, but at least they didn't show it again. From now on I'm going to zoom in a bit so we can see more detail. Fingers crossed for a levelling off!

It has shown though that it's quite good to have a benchmark to track against as it helps keep things focused and in context. For example here is the same chart but with a doubling in 14 days instead:

And the specimen date version zoomed in:

And specimen date with 14 day doubling period: