Influencer Question of the Day?

How do I FIND the right INFLUENCERS to promote my product/service? (Thread)

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2/ Facebook’s “Brand Collabs Manager” which is FB's very own influencer identification tool. It’s FREE of cost.

3/ This isn’t some third party tool with a bunch of scraped data from an outsourced independent contractor that's overseas.

This is the mothership - Facebook - giving the public an influencer identification tool, FREE of cost.

4/ I repeat- FREE of cost.

5/ If you haven’t already done so, go apply for your brand to be on-boarded onto their platform as an “advertiser”.

https://www.facebook.com/collabsmanager/start/brand/

6/ After a week or two following your application to Brand Collabs Manager, you should get on-boarded.

Once you do, this is what you can expect from BCM.

7/ First off, there isn’t a machine learning system in the world with more data than Facebook, giving brands no greater opportunity to identify the right influencers to promote their product(s)/service(s) in such a cost effective manner.

8/ You’ll be able to find the the right influencers by using their search tool which enables you to filter through their database of influencers by specifying:

- Location
- Gender
- Age
- Interests

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9/ There is added criteria you can also filter through in identifying influencers on BCM:

- What social platforms are they on
- What portfolio type do they have
- What their follower count is

10/ Also, you can search influencers based on affinity with an influencer’s page within your Business Manager account.

This is a resourceful tool once you find an influencer type that really works on behalf of your brand for scaling purposes.

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11/ As you find creators that are brand fits you can add them to a creator list for you to file away.

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12/ Another awesome feature of the platform is you are able to reach out to the influencers directly from BCM via Facebook messaging & directly to their email (I’d recommend doing both)!

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13/ This is a high level overview of Facebook’s influencer tool but I’d definitely get on there if you’re interested in influencer marketing-

Especially if you don’t want to pay for one of those third party influencer search engine tools that can cost upwards of $5K per month.

14/ Facebook is no third party, they are THE party.