Dear pubs and bars. Some people will want to do Sober October. Most will still want to go to pubs. Now is the time to beef up your non-alcoholic range. Get some good quality sodas, get some good quality alcohol free beers. For the love of god get something that is not sweet!

Ginger beer is fine. Posh lemonade is fine. Tonic is fine (but should be served in a fancy glass so you can pretend there is gin in it). But to get someone to stay for multiple rounds, you need something better

Bonus points if you taste test your non alcoholic beer first. Double bonus points if you stock @cloudwatersoda (yes I am still obsessed with their green tea and simcoe) and a million bonus points for stocking all year round, not just October and January