Marketing Funnel 101

TOFU

MOFU

BOSU

What content goes where in your funnel.

Quick Thread

TOFU

Top of the funnel - Awarness stage

Absolutely no sales, this is all about value and helping.

We are aware of the problem you have, we want to help you.

Brand awareness ads
Blogs
Podcast
SEO
Social media

All create awarness for you brand showing you are helpful and knowledgeable.

MOFU

Middle of the funnel - Consideration stage

Amongst all the solutions out there, you should consider something like ours.

Long form content
Guides
Ebooks
Video
Calculators
Audits
Quotes
Free 1 - 1s (maybe)

BOSU

Bottom of the funnel - Conversion stage

They know you are helpful and knowledgeable, they agree a solution like yours is the best POA, now you need to express why yours is the best.

Sales points

- A unique VALUE based offer.

- If you give me X, we do Y together, then I can garuntee you Z

- Testimonial and Case Study

Bonus round

If you don't have Customers Personas, getting the first two stages of your funnel right is going to be very hard.

HubSpot, arguably one of the worlds leaders on marketing and sales put so much emphasis on your persona/avatar

Find your target demo and go after them