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Marketing Funnel 101
TOFU
MOFU
BOSU
What content goes where in your funnel.
Quick Thread
TOFU
MOFU
BOSU
What content goes where in your funnel.
Quick Thread
TOFU
Top of the funnel - Awarness stage
Absolutely no sales, this is all about value and helping.
We are aware of the problem you have, we want to help you.
Top of the funnel - Awarness stage
Absolutely no sales, this is all about value and helping.
We are aware of the problem you have, we want to help you.
Brand awareness ads
Blogs
Podcast
SEO
Social media
All create awarness for you brand showing you are helpful and knowledgeable.
Blogs
Podcast
SEO
Social media
All create awarness for you brand showing you are helpful and knowledgeable.
MOFU
Middle of the funnel - Consideration stage
Amongst all the solutions out there, you should consider something like ours.
Middle of the funnel - Consideration stage
Amongst all the solutions out there, you should consider something like ours.
Long form content
Guides
Ebooks
Video
Calculators
Audits
Quotes
Free 1 - 1s (maybe)
Guides
Ebooks
Video
Calculators
Audits
Quotes
Free 1 - 1s (maybe)
BOSU
Bottom of the funnel - Conversion stage
They know you are helpful and knowledgeable, they agree a solution like yours is the best POA, now you need to express why yours is the best.
Bottom of the funnel - Conversion stage
They know you are helpful and knowledgeable, they agree a solution like yours is the best POA, now you need to express why yours is the best.
Sales points
- A unique VALUE based offer.
- If you give me X, we do Y together, then I can garuntee you Z
- Testimonial and Case Study
- A unique VALUE based offer.
- If you give me X, we do Y together, then I can garuntee you Z
- Testimonial and Case Study
Bonus round
If you don't have Customers Personas, getting the first two stages of your funnel right is going to be very hard.
HubSpot, arguably one of the worlds leaders on marketing and sales put so much emphasis on your persona/avatar
Find your target demo and go after them
If you don't have Customers Personas, getting the first two stages of your funnel right is going to be very hard.
HubSpot, arguably one of the worlds leaders on marketing and sales put so much emphasis on your persona/avatar
Find your target demo and go after them
