Under-utilised data here.

I think it tells an interesting possible tale.

Maybe people do respond to guidance and warnings.

Maybe you don’t need knee jerk laws.

Maybe every time there is a spike you don’t need a thousand voices shouting opposing views. https://twitter.com/MikeCordingley/status/1311233397231153152

When the pandemic first kicked off, as a business owner I nearly shat myself.

Since then, turbulence has become the norm. What I have learned is you don’t respond to turbulence by making knee jerk hard responses.

When I studied aeronautics, I did a paper on the impact of feedback delays on unstable in-flight control systems. Basically, if you are responding to turbulence by trying to track the “now” you just make things worse.

In business and perhaps in managing this pandemic we need to stop looking at selected daily figures. We need to revise maybe every two weeks and let affects have an effect.

We need to stop calling for action, we need to stop trying to respond immediately.

Not taking action is not inaction.

But everyone needs to agree to that principle and not use sensible delays as a reason to be critical.