Short #blog. I have been asked what I think could help deal with the divide we are seeing in people’s attitude towards #covid19, past, present & future. My 10 point plan! @CMPHN @C_MPartnership @ADPHUK @FPH @PHE_NorthWest @R_S_P_H @LGAWellbeing

1) Objectives, be absolutely explicit on what is it we are trying to achieve. #covid19 #objectives

2) Clarity of message, what do we want people to be doing at every stage! #covid19 #clarity

3) Transparency, why do we want people to do it, what difference will it make, what will happen if people don’t do it? What progress are we making. Share the data! #covid19 #transparency

4) Bold & Brave, don’t wait to make hard decisions, get on with it! Always better in the long run! #covid19 #bold #brave

5) Consistency, do the same thing over a long period of time, don’t change approaches, messages or slogans unnecessarily! #covid19 #consistency

6) Leadership, do the same as what we are telling other people to do. One rule for everybody! #covid19 #leadership

7) Politics, manage the political infighting, with both a big P and little p. Speak with one voice! #covid19 #politics

8) Power of Communities, do things WITH and THROUGH our communities, never TO our communities! #covid19 #communities

9) Reflect & Learn, always take time to learn from what works and what doesn’t. Make changes if needed, and explain the reasons why. #covid19 #learning

10) Compassion, act like you actually care about the outcome. Behave with kindness and compassion throughout! #covid19 #compassion

That’s it, I am sure there are more, but I think this would be a pretty good start! #covid19