Errrm.

It’s Joe Biden’s actual campaign tag line launched two months ago???
Isnt Build Back Best, better? I see the CBI were using the phraseology back in May too.

On this evidence, we might just be reaching a global shortage of three word slogans...
PM used phrase in a speech about climate change (though not as the branded tag line) in late May... but NY Governor Andrew Cuomo used it before that in relation to Covid recovery in April...

HT my Twitter followers: https://twitter.com/cop26/status/1266011322086567942
Interesting - even mentioning Biden seems to attract some rather automated responses in timeline below...
Cornerstone of Layla Moran’s LD leadership campaign... https://twitter.com/laylamoran/status/1273694769793941508?s=21
In fact its possibly more difficult to find people who aren’t “building back better”... Trudeau: https://twitter.com/liberal_party/status/1309285092305571840?s=21
Starmer, relatively early adopter of the phrase in context of Covid recovery: https://twitter.com/keir_starmer/status/1268990088668643329?s=21
Manchester Mayor earliest reference though, in the context of UK - though Cuomo in NY seems to be the originator... https://twitter.com/andyburnhamgm/status/1257687192064921603
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