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Subterfuge. Deception. Betrayal.
Nope, this isn’t a thread about the latest White House scandal
This is a thread about Among Us - and how it got so damn big so damn fast
#AmongUsGame
Nope, this isn’t a thread about the latest White House scandal
This is a thread about Among Us - and how it got so damn big so damn fast
#AmongUsGame
So first off, Among Us isn’t new - it’s built on old code and had some less than stellar servers that made playing really difficult sometimes.
The Devs, @InnerslothDevs knew this and were planning to release Among Us 2 to build on the core ideas that made the original great
The Devs, @InnerslothDevs knew this and were planning to release Among Us 2 to build on the core ideas that made the original great
The game is a mafia style action game, a few yrs old, and had mostly gone dormant up until about June.
In July -and this is the tough part to pin down- something brought players back
In July -and this is the tough part to pin down- something brought players back
It’s easy to look at the most popular videos now and say streamers like @DisguisedToast @Valkyrae and @Sykkuno were behind the game’s resurgence
But something happened before the trendy names started streaming the game
But something happened before the trendy names started streaming the game
Take for example August alone: There were over 30 millions views of Among Us content.
Putting that in a traditional SaaS marketing framework? Thats like if all of your followers watched your paid ads or conference videos on a loop for like a month.
Impossible stats to imagine
Putting that in a traditional SaaS marketing framework? Thats like if all of your followers watched your paid ads or conference videos on a loop for like a month.
Impossible stats to imagine
And what’s crazier is this all seems to have been organic
The Steam Play numbers support the growth being legit
The Steam Play numbers support the growth being legit
To be fair the game is free on mobile and like $5 for desktop so it IS very cheap and therefore more accessible
But the previous novelty game king of the hill, Fall Guys, isn’t exactly pricey at about $20 or before that, OverCooked 2 at like $15
But the previous novelty game king of the hill, Fall Guys, isn’t exactly pricey at about $20 or before that, OverCooked 2 at like $15
So then what gives? Who can we give credit for jumpstarting Among Us?
The answers not all that surprising, though it is quite complicated
The answers not all that surprising, though it is quite complicated
According to Youtube Channel Cleus - the burst came from Twitch itself and a streamer named @Sodapoppintv
Apparently @TwitchPluto recommended the game to Soda who streamed it to his 2.8 million followers which lead to the first stage of players around July/August
Apparently @TwitchPluto recommended the game to Soda who streamed it to his 2.8 million followers which lead to the first stage of players around July/August
However there were others who had sizable Twitch audiences who also played the game in July.
@KaiffYT @AdmiralBulldog
@KaiffYT @AdmiralBulldog
If you check out those streamers you’ll notice they’re not American - a Swede and a Welshman.
So then it also shouldn’t be a surprise that the game was largely very popular in S. Korea first thanks to streamers like D_obby (no twitter)
So then it also shouldn’t be a surprise that the game was largely very popular in S. Korea first thanks to streamers like D_obby (no twitter)
Americans players may have helped to popularize some of the Imposter memes and terminology
Ex: Sus on = suspicious of
(although we also said Sus to mean sketchy a decade ago, so close enough)
Ex: Sus on = suspicious of
(although we also said Sus to mean sketchy a decade ago, so close enough)
The game was never a slouch though. Despite its meteoric rise, it was already quite popular for an indie game sitting at about a million downloads by August of 2019.
