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Do you want to create eye catching headlines?
If so, you need to use the four U’s of writing effective headlines
-Urgency
-Uniqueness
-Ultra-specific
-Useful
Here’s some info about each one
[A SHORT THREAD]
If so, you need to use the four U’s of writing effective headlines
-Urgency
-Uniqueness
-Ultra-specific
-Useful
Here’s some info about each one
[A SHORT THREAD]
1. Urgency
Urgency gives the reader a reason to act NOW instead of later
A since of urgency can be created by
-Setting a time window
-Limited quantity of items
-Missing out on an opportunity
Urgency gives the reader a reason to act NOW instead of later
A since of urgency can be created by
-Setting a time window
-Limited quantity of items
-Missing out on an opportunity
2. Uniqueness
Find something new and exciting
And if it’s something the reader has heard before, try to find a way to address it in a fresh new way
People see a LOT of stuff throughout the day
And are only going to see more and more
STAND OUT
Find something new and exciting
And if it’s something the reader has heard before, try to find a way to address it in a fresh new way
People see a LOT of stuff throughout the day
And are only going to see more and more
STAND OUT
3. Ultra Specific
The more specific you get in your headline,
The better.
Give the reader an idea of what exactly what you’re going to say and how it relates to them
And when they know it’s for them...
They’re going to read
The more specific you get in your headline,
The better.
Give the reader an idea of what exactly what you’re going to say and how it relates to them
And when they know it’s for them...
They’re going to read
4. Useful
The most effective headlines...
Always are the ones that appears to the readers self-interest the most
Meaning:
Offer them a benefit in the headline that’s useful to THEM
This also comes down to knowing your customers and how to talk to them (Background Research)
The most effective headlines...
Always are the ones that appears to the readers self-interest the most
Meaning:
Offer them a benefit in the headline that’s useful to THEM
This also comes down to knowing your customers and how to talk to them (Background Research)
If you enjoyed this thread, you already know what to do 
https://twitter.com/ian__gray/status/1310885629216129024?s=21
https://twitter.com/ian__gray/status/1310885629216129024?s=21
