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For the love of God I really wish @88rising enhance NIKI's Moonchild promo in US. All I'm seeing is that the promo mainly targeted in Asia and almost nonexistent in US. I've seen her doing one interview with Apple Music if I'm not mistaken, (cont)
several articles were written about her new album BUT that's it. @88rising needs to promote her again like they did during Lowkey and Indigo era where she did interview for Genius, Buzzfeed, Zach Sang, and etc something like that. NIKI has already strong fanbase in Asia, (cont)
but focusing in Asia only will make it hard to reach the worldwide chart. Not to mention that our fandom is still small, even if I host streaming party again it's gonna be just around the fandom only and perhaps insignificant to the numbers.
I'm not implying that being on chart is everything or the most important, no. What I'm trying to say is NIKI and her debut album, MOONCHILD, deserves the global recognition. Focusing in the US market is IMPORTANT because the impact could reach more global audience.
NIKI's monthly listeners in Spotify already reach 6.7M but I don't see any update accs (PopCrave, PopBase, etc) tweeting about it. It's either because her audience is mostly from Asia OR maybe it's our fault as fans for not spamming those accs :( I feel so guilty
Also, since most of NIKI's audience is from Asia, I just find it ironic how @88rising release Moonchild merch BUT it's shipped from US like isn't that gonna create more barriers for the Asia fans?! The price of the merch is already too pricey, and we have to pay more for (cont)
shipping fee, not to mention that we might get duty fee because of international shipping. Does @88rising know that the majority of us are still in school or college that perhaps does not have that much money? The least they can do is sell the Moonchild physical album (cont)
and the sales can help the album to get into the charts. I'm very excited when NIKI releases her own merch store but when I found out that the merch is bundled with digital download that ONLY AVAILABLE FOR US buyers when most of her audience is from Asia...DOESN'T MAKE ANY SENSE.
Agnes ( @indigojaehyun) has said this before: @88rising really should create a PR team with NIKI's best interest. NIKI has already a strong fanbase in Asia, but her fanbase in US is still relatively small. Being in charts may not be the most important thing for every artists,
as long as their art delivers to those who genuinely favor it. But as a fan, I really wish her album can make it to global charts so everyone can truly see her hardwork. This album is too good to be missed, NIKI is TOO good to be missed.
Ngl when I write this thread I kinda ask myself: is it also my fault as a fan for not promoting her enough? Probably yes, maybe I should've spammed those pop accs to tweet about NIKI. But again, the core of promotion still comes from the label, fans on twitter could be impactful-
IF the label also put the same effort towards the promotion. Other than that, we might be insignificant for global audience. Idk if @88rising would read this, but I hope they do. They heared us when we ask for Moonchild emoji, when we ask for merch, so I hope they read this too.
Don't get me wrong, @88rising is a great label for supporting their artists' talents and artworks but is still lack in doing promotion especially for NIKI. Maybe it's hard to promote her in US this year because of the pandemic and she couldn't do many live concerts (cont)
like she did during Lowkey and Indigo era. I totally understand that. It would be a different story if we're not in pandemic where she'll perform in HITC Jakarta, Supersonic Japan, and even Coachella. That will truly boost her debut album.
But concerts shouldn't be the only way to boost promotion right? @88rising could get her into various shows or interviews in US, where many locals put their interests in- something like that. I'm not expert in marketing or promo this is just my opinion and pov as a fan.
Oh other thing that I feel really guilty is that I didn't quite understand how charts work until recently (where album sales: digital or physical, matter a lot). I should've promoted her album by not just streaming but also buy it on several platforms. I'm still learning as well.
I also want to take this moment to appreciate @88rising for supporting NIKI esp for letting her make a video for every single songs in Moonchild. That is awesome. Yall please stream the visualizers and MV theyre all masterpiece!! I made the playlist here: https://www.youtube.com/playlist?list=PL4_fdGqpkOeKmxK86CccdzlRqDCMoy9LT
This thread is too long lol but yeah I'm up for discussion so everyone please feel free to drop your opinion (whether you want to agree/disagree) below. Don't forget to buy and stream MOONCHILD !! https://88rising.lnk.to/moonchild/
Thank you for reading!! I hope @88rising see this and probably want to do some discussion with me as well just hmu in dm I don't bite lmao
