Read on Twitter
Amazon Prime Day may be three months late, but holiday discounts around retail are overwhelmingly early this year.
here's a thread to track the latest news on holiday sales events
here's a thread to track the latest news on holiday sales events
1. We gotta start with Prime Day. Amazon announced the Instant Pot extravaganza will be held on October 13 and 14.
Target hit back by announcing its own "Deal Days" event on the same dates. It held a rival sale on Prime Day last year, too. https://www.cnbc.com/2020/09/28/amazon-prime-day-is-october-13-and-14.html
Target hit back by announcing its own "Deal Days" event on the same dates. It held a rival sale on Prime Day last year, too. https://www.cnbc.com/2020/09/28/amazon-prime-day-is-october-13-and-14.html
2. A cohort of more than two dozen retailers wants to make 10.10 Day happen. The new holiday's goal: Avoid a supply chain bottleneck during retail's busiest season. https://www.morningbrew.com/retail/stories/2020/09/14/us-retailers-developing-october-sales-holiday-bloomberg-reports
3. Some retailers are fine extending their discount deadlines. Home Depot will host Black Friday-type sales for *checks notes* two. Months. https://www.cnbc.com/2020/09/09/home-depot-adapts-black-friday-holiday-shopping-season-to-pandemic-era.html
4. The industry-wide view: In our latest survey, 47% of respondents said their holiday discounts will start pre-Black Friday; nearly 20% said promos begin before Halloween.
As for the 15.6% of respondents who don't know when their company's sales are...we can't help you.
As for the 15.6% of respondents who don't know when their company's sales are...we can't help you.
5. You can read all of the insights from our latest survey here.
Big takeaway: Next year, we've got to start discussing holiday discount strategies in March. https://www.morningbrew.com/retail/stories/2020/09/27/exclusive-survey-small-businesses-avoiding-biggest-black-friday-cyber-monday-trends
Big takeaway: Next year, we've got to start discussing holiday discount strategies in March. https://www.morningbrew.com/retail/stories/2020/09/27/exclusive-survey-small-businesses-avoiding-biggest-black-friday-cyber-monday-trends
6. This just in: Walmart is hosting a "Big Save Event" from October 11 through October 15.
7. Target's Deal Days event is just the start of its holiday promotions. The retailer said today it's extending Black Friday-like deals through the entire month of November. https://www.reuters.com/article/idUSL4N2GQ2YG
8. This just in: Best Buy will begin its Black Friday deals next week, overlapping with Prime Day (and its clones). https://www.theverge.com/2020/10/8/21506652/best-buy-early-black-friday-sale-deals-starts-october-13-amazon-prime-day
