The Kingfisher Ad:

A young guy sneaks into the kitchen late night to look for packaged drinking water in the fridge, gets startled by his father, who then gives him a bottle opener, and then both pour some packaged drinking water into their mugs and have it together.

The Cred ad:

Thinks "Let's do a simple voiceover" is an everyday slang. Very few people beyond the Marketing fraternity get that line. And that was the whole idea. My wife who works in Finance couldn't make sense of it. Rushed product window. Doesn't give any reason to download

MyCircle11:

Probably the most effective ad this season. Great use of Ganguly's celeb-hood. Clear benefit communication, and great CTA to beat Dada's team. Given you can't communicate you can win money. Loved it.

Dream 11:

Two copy lines. One to bolster the corporate brand. And the other for the functional communication. To the point. Not something to gush about, but does the job. Decent use of celebrities.

Sunfeast Ad:

"Apne andar ke bacche ko bachao" Looks like the Brand Manager was on notice period. That's all I can say about this ad.