Beyond simply creating a really good post, you'll also need really great content amplification methods in place.

In fact, everything that happens AFTER you publish a piece of content is much more important than the post itself.

This is because sharing content across appropriate channels and talking about your findings and products gets your brand in front of more people.

This being said, content amplification is the core driver behind reaching your business goals and hitting your KPIs.

Whether you want to improve your brand awareness, get more qualified leads, gain new partnerships, or just position yourself as a thought leader in the industry, content amplification can help you hit those targets.

Do remember to stay away from vanity metrics though. Just because a lot of people like a post of yours on LinkedIn doesn't mean they read your article and it's a far cry from them actually making a purchase.

The best advice I have to ensure you're seeing real results from your content amplification techniques is to choose the right networks and websites to promote your content. You'll first need a clear image of your buyer persona.

By analyzing potential customers and their behavior, you'll see where they spend most of their time and, above all, what determines them to make a purchase decision.

Then, all you have to do is craft the right messaging revolving around the benefits they're looking to get and stay consistent on a couple of networks of choice.

Feel free to include the same terms and pain points they use and remember to be responsive so the conversation is bidirectional.

#contentmarketing #writing #digitalmarketing

Full article: https://www.converge.today/engage-articles/drive-more-traffic-and-engagement-with-content-amplification @ConvergeToday