Quit making products that are ADDICTIVE! 💉

You have a social & moral responsibility to ensure you are not destroying this & future generations with ads & manipulation.

Stop measuring vanity metrics & add value for your customers. That should be your KPI.

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There are consequences to the #tech products we build in the market.

Each KPI added to your dashboard shouldn't just revolve around $$ or how "sticky" your product can be.

Instead, measure how your product can positively impact someone's life. ☀️

🧵2/
Since 2009, depression and suicide rates have increased mostly due to #socialmedia platforms.

The focus is on data & "push" notifications & not on the wellbeing of society.

Kids don't play outside.
People can't socialize IRL.

And we have the power to change this... ✊🏽

🧵3/
🚨 The tech #startup community must rise to the occasion and make a difference!!

What your team can do:

🔹Reduce notifications that are disruptive
🔹Find business models that don't involve ads
🔹Only capture absolutely critical data
🔹Watch @SocialDilemma_
🔹Share & RT.

🧵🛑
You can follow @nicolexcaba.
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