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It blows my mind how much of the Internet is plagiarised and I think most people have no idea of the extent. Specifically, I& #39;m thinking about business websites. [Copywriting thread starts here]
It& #39;s a frequent part of my job that I& #39;ll start doing competitor research for a client and realise that their 5 main competitors all have the same website copy. Word for word. 2/
Or someone will have an SEO crisis when their website tumbles down Google& #39;s rankings, only to realise it& #39;s because a huge proportion of their content is plagiarised. 3/
Here& #39;s the good news, though:
If you& #39;re writing, or getting someone to write, genuinely original content... Then you& #39;re already streets ahead of the competition. STREETS. AHEAD. 4/
If you& #39;re writing, or getting someone to write, genuinely original content... Then you& #39;re already streets ahead of the competition. STREETS. AHEAD. 4/
As far as I can tell, many business owners/website owners don& #39;t even know when they& #39;re getting fed plagiarised copy. Most people don& #39;t bother with plagiarism checkers and may not even review the copy in detail. 5/
Which brings us to: How do you know you& #39;re getting the good stuff? (without having to write every word yourself)
Very simple answer... 6/
Very simple answer... 6/
