It blows my mind how much of the Internet is plagiarised and I think most people have no idea of the extent. Specifically, I'm thinking about business websites. [Copywriting thread starts here]

It's a frequent part of my job that I'll start doing competitor research for a client and realise that their 5 main competitors all have the same website copy. Word for word. 2/

Or someone will have an SEO crisis when their website tumbles down Google's rankings, only to realise it's because a huge proportion of their content is plagiarised. 3/

Here's the good news, though:

If you're writing, or getting someone to write, genuinely original content... Then you're already streets ahead of the competition. STREETS. AHEAD. 4/

As far as I can tell, many business owners/website owners don't even know when they're getting fed plagiarised copy. Most people don't bother with plagiarism checkers and may not even review the copy in detail. 5/

Which brings us to: How do you know you're getting the good stuff? (without having to write every word yourself)

Very simple answer... 6/

Hire good writers and pay them properly.

If someone promises you 10,000 words in 30 minutes... it's probably plagiarised.
If someone offers to write your entire website for $10... it's probably plagiarised. 7/

If your writer quotes a decent price, says they need research time, asks for more background info... they're probably doing it right.

Good writing takes time and money - but it works.
Plagiarism is cheap and fast - and it doesn't work.

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