In korean award shows there are usually two kinds of awards, Bonsang (aka Main Award) and Daesang (Grand Award). Daesangs are the highest form of recognition awarded. E.g. in Baeksang, best acting awards are Bonsangs whereas the Daesang is usually not a categorised award (1/)

And can be awarded to either a person (actor, comedian, emcee) or even a drama. (This year’s Daesang was awarded to When the Camellia Blooms).
Brand of the Year awards is not an acting award BUT it doesn’t mean it’s unimportant. It’s indicative of the winner’s success (2/)

And several factors are taken into consideration. Popularity, influence and brand power amongst many. Winning the Daesang under the actress category means that #SeoYeaJi is recognised for MORE than just her superb acting. (3/)

If you want to dismiss her for winning a non acting award then I’m sorry but brand power and influence translates into cash and it’s something that most can only hope to have. (4/4)