Do you use Whatsapp?

We all are using this application for years and it's an incredible app for texting, calling (audio/video), and media sharing.

Do you know how Whatsapp makes money?

A THREAD :

(Read till end!)

We all use WhatsApp but have you ever wondered that this application is FREE.

No Ads. No promotions. ALL FREE.

But how do they earn?

Continue reading...

Here's an eye-opening quote,

"If you are not paying for it, you are the product".

This means that the money would be made from you (your data, your interests, your content cravings, your constant love with your display devices, etc.).

Hold on, keep reading...

What do they do?

They rule the devices of everyone wanting to connect with everybody else in their phonebook.

And how do they plan on doing it?

By Introducing everything needed by you to interact, coordinate with each other by adding more and more comm lines between devices.

As of now, WhatsApp has the following Connection Nodes between users:

Chat – Messaging
MultiMedia Sharing – Messaging
Calls – Tele Phonic Convo

Video Calls – VoIP, (Eating Skype Revenue)
File-Sharing – Trying to Eat GMAIL (But until they figure out large file sharing mechanism in minimum possible time, they are at bay)
Group Chats (Unconnected people): Like Webinars will be added soon.
Emotions – Smileys

Let's dive deeper, and this one will shake you!

The first thing to note is, that when we are online (connected to the internet) we generate some terabytes of data on every moment on a daily basis.

(cont.)

This data includes user habits of shopping, keyword research, content interests, reading interests, watching interests, etc.

When you send messages over WhatsApp, the messages first route through servers of WhatsApp (where they are stocked and analyzed for various content present in it) and then to the receiver. This server actually is a smart code that analyses the data based on the content used.

This data is then passed on to Facebook for effectively putting targetting options in their ads which are priced higher than the general type of boosts (try putting a target based and the moment you try to narrow it down the price per click goes up).

The things we share on WhatsApp reflect our interests, likes, dislikes.

Consider this, Like Twitter has HashTags (#) which are often used as a listening tool as to what people are saying about a trend or a brand.

The WhatsApp search function on your phone acts as a listening tool for them (if they can search it on your phone, they can read and interpret it as well) and thus they know about your behavior as a person, and then facebook targets the right set of ads towards you.

"Facebook uses Whatsapp data to show you Ads."

Now it’s not that complicated to understand, All your contacts and the things that you share on Whatsapp especially in chats those type of advertisements are shown to you on Facebook.

And If you might know that the major source of facebook income is advertising.

These ads are by the companies, Facebook pages. Anyone can run these ads and reach more people.

Let’s suppose you are chatting with your friends about a newly release video game, and you're discussing to purchase it.

And now if you are using Facebook with the same mobile number then you’ll see advertisement of that game in your Facebook newsfeed.

The study ends here.

But it arises a question on user's privacy.

"Should we stop using these apps?

"What if they're spying on me?"

"Do they listen to our private conversation too?"

"What if they might be listening to us even if we aren't using these apps at the moment?"

To be very honest, Your phone is listening to you!

EVERYTHING.

It totally depends on the user what he wants to do.

Either he should stop using these apps or he shouldn't.

It's up to an individual's requirements.

"The Social Dilemma" a Netflix documentary says a lot on this topic.

It's highly recommended that you should watch that particular documentary.

It has all your answers. And they talk in depth too.

Let's wrap it up here.

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Thanks for reading!

(SOURCE: Various sites)