Please don’t describe me as a “Top Oxford professor”. Assess my claims on their merits, not on the basis of the reputation of the organisation that hires me. 1/

Ask if my premises are valid. Ask if my conclusions follow from those premises. Ask if I have looked for, and fully accounted for, evidence that appears to refute the claims I’m making. 2/

Count the number of peer-reviewed papers I’ve published on Covid-19. If few or none, question why I’m bypassing the standard scientific quality control process. 3/

If I put out a view that appears wildly at odds with mainstream scientific opinion, ask whether these two views should really ‘cancel out’, with the truth mid-way between. 4/

Look at who I associate with. Ask who funds my platform. Ask whether I’ve declared my conflicts of interest. Above all, consider whether you would take me as seriously if I was not a “Top Oxford professor”. End/