Read on TwitterThe real secrets to great copywriting
12 practical tips to improve your copywriting skills
from Ted Nicholas
[THREAD]
1 Make an outline
Prepare a detailed outline of you are about to write
before even writing a word
Prepare a detailed outline of you are about to write
before even writing a word
2 Create powerful headline and sub-headlines
Get them down before preparing the body copy
Get them down before preparing the body copy
3 Write your first draft as quickly as possible
Write it without worrying about typos, grammar, punctuation
Write it without worrying about typos, grammar, punctuation
4 Leave a week or two for the editing
The more time you have for ediing the better
The more time you have for ediing the better
5 Eliminate each and every unnecessary word
Start editing by eliminating words that doesnt add to readability
This includes most adjectives and adverbs
Start editing by eliminating words that doesnt add to readability
This includes most adjectives and adverbs
6 Start strong, finish strong
Re-write your first sentence and your last paragraph
Re-write your first sentence and your last paragraph
7 use a single idea per sentence
Dont confuse your reader with 2-3 or ideas in one sentence
Exception is the headline
In the headline you can use up to 3 ideas
Dont confuse your reader with 2-3 or ideas in one sentence
Exception is the headline
In the headline you can use up to 3 ideas
8 Make provokative promises
Make sure to prove them with supporting facts
Make sure to prove them with supporting facts
9 Use mostly short words
75% should be 5 letters or less
75% should be 5 letters or less
10 Use short sentences
75% should be 17 words or less
75% should be 17 words or less
11 Use short paragraphs
75% should be 5 sentences or less
Vary the length of each paragraph
75% should be 5 sentences or less
Vary the length of each paragraph
12 Let your work breathe between rewrites
Let your copy to rest at for a day before you rewrite
Let your copy to rest at for a day before you rewrite
