copywriting tip

The real secrets to great copywriting

12 practical tips to improve your copywriting skills

from Ted Nicholas

[THREAD]

1 Make an outline

Prepare a detailed outline of you are about to write

before even writing a word

2 Create powerful headline and sub-headlines

Get them down before preparing the body copy

3 Write your first draft as quickly as possible

Write it without worrying about typos, grammar, punctuation

4 Leave a week or two for the editing

The more time you have for ediing the better

5 Eliminate each and every unnecessary word

Start editing by eliminating words that doesnt add to readability

This includes most adjectives and adverbs

6 Start strong, finish strong

Re-write your first sentence and your last paragraph

7 use a single idea per sentence

Dont confuse your reader with 2-3 or ideas in one sentence

Exception is the headline

In the headline you can use up to 3 ideas

8 Make provokative promises

Make sure to prove them with supporting facts

9 Use mostly short words

75% should be 5 letters or less

10 Use short sentences

75% should be 17 words or less

11 Use short paragraphs

75% should be 5 sentences or less

Vary the length of each paragraph

12 Let your work breathe between rewrites

Let your copy to rest at for a day before you rewrite

All tips from 'Billion dollar marketing secrets', Ted Nicholas

p.s. If this thread gets more than 15 likes/RT

I'll do another one on this book