How To Structure A Profitable Online Business & Limit Risk

Background: "Take Risks Without Putting Yourself At Risk" @dvassallo

Image from @david_perell

1. Find Your Product

Solves A Problem
Hobby
Passion Driven
Unique Factor
Everyday Use

2. Set Up An Email Service Provider

"Social Media Is Fun, But If You Want To Build An Online Business, Focus On Growing Your Email List" @david_perell

3. Build An Audience

Create A Business Social Media Platforms on one:
FaceBook
Instagram
Twitter

4. If Building An Audience Around Your Product Is Not Successful Find A New Product. Repeat Steps 1 & 2.

5. Create An Online Store On One Of The Following

@Shopify
@BigCommerce
@Square
@Wix
@gumroad
@webflow

6. Design Your Online Store

Color Palette
Home Page
Product Page
Check Out Page

7. Set Up Retargeting

FaceBook Pixel
Google Adword's Pixel
Google Analytics
Collect Emails

8. Pre-Launch

Build With Your Audience.
Ask Them About Design Options
Name Of Products
Color Options.
Price Point.
Pre-sale.

9. Now You Have An Idea of Interest - Buy Or Make Your Product

&

Implement Your Audience's Feedback

10. Momentum

Tease Your Customers With Updates On The Progress Of The Product.

Prep Them For A Specific Launch Day.

11. Launch

Inform All Your Audience That Your Product Is Now Available To Buy.

12. Scale (Phase One)

Use Retargeting Ads (Google Adwords & FaceBook Ads) Starting The Day of Launch.

13. Scale (Phase Two)

Build Custom Audiences (FaceBook Ads) Based On The Customers Who Bought From You.

14. Sell Your Journey

Show The Steps You Took

How & Why You Did Them

Show Your Results

&

Help Others Do The Same