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How To Structure A Profitable Online Business & Limit Risk
Background: "Take Risks Without Putting Yourself At Risk" @dvassallo
Image from @david_perell
Background: "Take Risks Without Putting Yourself At Risk" @dvassallo
Image from @david_perell
1. Find Your Product
Solves A Problem
Hobby
Passion Driven
Unique Factor
Everyday Use
Solves A Problem
Hobby
Passion Driven
Unique Factor
Everyday Use
2. Set Up An Email Service Provider
"Social Media Is Fun, But If You Want To Build An Online Business, Focus On Growing Your Email List" @david_perell
"Social Media Is Fun, But If You Want To Build An Online Business, Focus On Growing Your Email List" @david_perell
3. Build An Audience
Create A Business Social Media Platforms on one:
FaceBook
Instagram
Twitter
Create A Business Social Media Platforms on one:
4. If Building An Audience Around Your Product Is Not Successful Find A New Product. Repeat Steps 1 & 2.
5. Create An Online Store On One Of The Following
@Shopify
@BigCommerce
@Square
@Wix
@gumroad
@webflow
@Shopify
@BigCommerce
@Square
@Wix
@gumroad
@webflow
6. Design Your Online Store
Color Palette
Home Page
Product Page
Check Out Page
Color Palette
Home Page
Product Page
Check Out Page
7. Set Up Retargeting
FaceBook Pixel
Google Adword's Pixel
Google Analytics
Collect Emails
FaceBook Pixel
Google Adword's Pixel
Google Analytics
Collect Emails
8. Pre-Launch
Build With Your Audience.
Ask Them About Design Options
Name Of Products
Color Options.
Price Point.
Pre-sale.
Build With Your Audience.
Ask Them About Design Options
Name Of Products
Color Options.
Price Point.
Pre-sale.
9. Now You Have An Idea of Interest - Buy Or Make Your Product
&
Implement Your Audience's Feedback
&
Implement Your Audience's Feedback
10. Momentum
Tease Your Customers With Updates On The Progress Of The Product.
Prep Them For A Specific Launch Day.
Tease Your Customers With Updates On The Progress Of The Product.
Prep Them For A Specific Launch Day.
11. Launch
Inform All Your Audience That Your Product Is Now Available To Buy.
Inform All Your Audience That Your Product Is Now Available To Buy.
12. Scale (Phase One)
Use Retargeting Ads (Google Adwords & FaceBook Ads) Starting The Day of Launch.
Use Retargeting Ads (Google Adwords & FaceBook Ads) Starting The Day of Launch.
13. Scale (Phase Two)
Build Custom Audiences (FaceBook Ads) Based On The Customers Who Bought From You.
Build Custom Audiences (FaceBook Ads) Based On The Customers Who Bought From You.
14. Sell Your Journey
Show The Steps You Took
How & Why You Did Them
Show Your Results
&
Help Others Do The Same
Show The Steps You Took
How & Why You Did Them
Show Your Results
&
Help Others Do The Same
