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Selling Local SEO to Yell customers works well
They’re familiar with:
- Paying monthly
- Getting nothing
- An impersonal service
I called thousands of these guys.
Many are unhappy.
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They’re familiar with:
- Paying monthly
- Getting nothing
- An impersonal service
I called thousands of these guys.
Many are unhappy.
I have ex-Yell clients
Yell do us a favor by priming local customers to pay monthly
Yet they deliver nothing, usually.
This allows us to swoop in and outperform Yell in every way:
- Results
- Communication
- Real relationship
- Bespoke approach
Yell do us a favor by priming local customers to pay monthly
Yet they deliver nothing, usually.
This allows us to swoop in and outperform Yell in every way:
- Results
- Communication
- Real relationship
- Bespoke approach
The problem we face?
Yell customers get bombarded a LOT
In order to win their business, you’ll need to:
1. Be different
2. Followup a lot
3. Have a great offer
4. Fix their problems
Let me explain these four points...
Yell customers get bombarded a LOT
In order to win their business, you’ll need to:
1. Be different
2. Followup a lot
3. Have a great offer
4. Fix their problems
Let me explain these four points...
1. Be different
Whether it’s your pitch, contact method or offer, just don’t sound like everyone else
They’ve heard it before
Whether it’s your pitch, contact method or offer, just don’t sound like everyone else
They’ve heard it before
2. Follow up a lot
Although some clients fall into your lap, many DO take 5-12+ follow ups
Each time you follow up (with value, not to pester) you exemplify your commitment to them
You also aren’t just a Yell salesman who doesn’t know what he’s talking about.
You want to help
Although some clients fall into your lap, many DO take 5-12+ follow ups
Each time you follow up (with value, not to pester) you exemplify your commitment to them
You also aren’t just a Yell salesman who doesn’t know what he’s talking about.
You want to help
3. Have a great offer
No matter how different you are or how often you follow up, you need a great offer
Great offers are defined by the problems they solve
Make sure to dig deep to find out what your prospect’s problem really is.
No matter how different you are or how often you follow up, you need a great offer
Great offers are defined by the problems they solve
Make sure to dig deep to find out what your prospect’s problem really is.
You can do this simply by auditing their website and seeing their problems first hand
However, their perception of their problems is also important.
So... ask them!
But make sure to really uncover the answer
Most won’t start blabbing their pain points to you right away
However, their perception of their problems is also important.
So... ask them!
But make sure to really uncover the answer
Most won’t start blabbing their pain points to you right away
4. Fix their problems
This ties in with point 3
Uncover their problem and fix it.
We can start doing this before the sale is made to build our credibility and value.
Here are some things I’ve done for Yell clients before taking them on and retaining their business:
This ties in with point 3
Uncover their problem and fix it.
We can start doing this before the sale is made to build our credibility and value.
Here are some things I’ve done for Yell clients before taking them on and retaining their business:
- Calling Yell to dissect what they’re paying for & analysing which is giving them an ROI
- In person visits, video audits, advice and recommendations
- Generating a lead & giving it to them for free
- Helping them leave their contract (they’re too busy and it’s a pain)
- In person visits, video audits, advice and recommendations
- Generating a lead & giving it to them for free
- Helping them leave their contract (they’re too busy and it’s a pain)
- Doing low effort tasks for free, like linking their GMB to their website, optimising the GMB name and pushing them up the SERPS
- Spend money at their business, bring friends, build a personal relationship they don’t get with Yell
- Basically, help them to trust you
- Spend money at their business, bring friends, build a personal relationship they don’t get with Yell
- Basically, help them to trust you
It’s good to know more about Yell customers in case you ever come across one!
... Which you certainly will.
They have tens of thousands of local clients paying them monthly!
... Which you certainly will.
They have tens of thousands of local clients paying them monthly!
