The 24 hour news cycle changed the game of politics by increasing scrutiny of policies and also amplifying the politicians messages, however the news rooms and editors remained as gatekeepers of this new world and indeed it wasn’t interactive .....

Social media has brought the interactive dimension into play and whereas old school politics relied on sound bites and optics filtered through news rooms and editors, social media has cut through the processing and given direct access to policy custodians

Politicians now have to read a bigger room as it were... you can’t just tweet umsuzo nje and expect people not to call you out! The young political practitioners should know better