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a thread on BTS' ON Kinetic Manifesto film and the ingenius parallels in motifs of the designer of BTS' clothing (Rick Owens), the setting (Sepulveda Dam), and the theme of the song (+++)
the first time i watched the ON Manifesto film, something i caught immediately was the clothing.
each member was outfitted in Rick Owens, head to toe, a renowned avant-garde designer who once said "I would lay a black glittering turd on the white landscape of conformity."
each member was outfitted in Rick Owens, head to toe, a renowned avant-garde designer who once said "I would lay a black glittering turd on the white landscape of conformity."
[RO's artistry] he later revisited this comment at a 2017 exhibit saying, "If I could ever so slightly blur the rigid parameters of what is considered beautiful or aesthetically acceptable I will have fulfilled any potential I had to make a positive contribution in this world."
[BTS' artistry] we just saw BTS visit the sentiment of social nuance and consumption in their artistry in their interview with Scott Goldman for the Grammy Museum
![[BTS' artistry] we just saw BTS visit the sentiment of social nuance and consumption in their artistry in their interview with Scott Goldman for the Grammy Museum](https://pbs.twimg.com/media/Eiy7eAvXgAESvjx.jpg "[BTS' artistry] we just saw BTS visit the sentiment of social nuance and consumption in their artistry in their interview with Scott Goldman for the Grammy Museum")
![[BTS' artistry] we just saw BTS visit the sentiment of social nuance and consumption in their artistry in their interview with Scott Goldman for the Grammy Museum](https://pbs.twimg.com/media/Eiy7eAxXYAAKq8w.jpg "[BTS' artistry] we just saw BTS visit the sentiment of social nuance and consumption in their artistry in their interview with Scott Goldman for the Grammy Museum")
![[BTS' artistry] we just saw BTS visit the sentiment of social nuance and consumption in their artistry in their interview with Scott Goldman for the Grammy Museum](https://pbs.twimg.com/media/Eiy7eAwXsAA4wpL.jpg "[BTS' artistry] we just saw BTS visit the sentiment of social nuance and consumption in their artistry in their interview with Scott Goldman for the Grammy Museum")
[RO's motifs] Owens had a restrictive childhood that shaped his purview — he employs dark, boundary-breaking tactics in his designs and utilises Brutalist architecture motifs in his runway settings, with grays, blacks, and whites as his recurring colour palette for the clothing.
![[RO's motifs] Owens had a restrictive childhood that shaped his purview — he employs dark, boundary-breaking tactics in his designs and utilises Brutalist architecture motifs in his runway settings, with grays, blacks, and whites as his recurring colour palette for the clothing.](https://pbs.twimg.com/media/Ei0SO99WkAE9zSK.jpg "[RO's motifs] Owens had a restrictive childhood that shaped his purview — he employs dark, boundary-breaking tactics in his designs and utilises Brutalist architecture motifs in his runway settings, with grays, blacks, and whites as his recurring colour palette for the clothing.")
![[RO's motifs] Owens had a restrictive childhood that shaped his purview — he employs dark, boundary-breaking tactics in his designs and utilises Brutalist architecture motifs in his runway settings, with grays, blacks, and whites as his recurring colour palette for the clothing.](https://pbs.twimg.com/media/Ei0SO-tXcAA36Fi.jpg "[RO's motifs] Owens had a restrictive childhood that shaped his purview — he employs dark, boundary-breaking tactics in his designs and utilises Brutalist architecture motifs in his runway settings, with grays, blacks, and whites as his recurring colour palette for the clothing.")
[RO's motifs] Owens has also made his work a pursuit of confronting discomfort (esp in the presentation of it), such as male aggression. (the pictures of this show are !EXTREMELY! NSFW so i won't post them but if you're curious, just search "rick owens fw15".)
[BTS' motifs] ON is an anthem, a declaration. BTS is coming to terms with their shadows, in all the good + bad that has allowed them to grow to be the artists they are and continue to be. ON falls in line with the essence of BTS - artists that continue to grow despite discomfort.
![[BTS' motifs] ON is an anthem, a declaration. BTS is coming to terms with their shadows, in all the good + bad that has allowed them to grow to be the artists they are and continue to be. ON falls in line with the essence of BTS - artists that continue to grow despite discomfort.](https://pbs.twimg.com/media/Ei0GNroWAAAMVDr.jpg "[BTS' motifs] ON is an anthem, a declaration. BTS is coming to terms with their shadows, in all the good + bad that has allowed them to grow to be the artists they are and continue to be. ON falls in line with the essence of BTS - artists that continue to grow despite discomfort.")
![[BTS' motifs] ON is an anthem, a declaration. BTS is coming to terms with their shadows, in all the good + bad that has allowed them to grow to be the artists they are and continue to be. ON falls in line with the essence of BTS - artists that continue to grow despite discomfort.](https://pbs.twimg.com/media/Ei0GPZ6XYAAs8Bn.jpg "[BTS' motifs] ON is an anthem, a declaration. BTS is coming to terms with their shadows, in all the good + bad that has allowed them to grow to be the artists they are and continue to be. ON falls in line with the essence of BTS - artists that continue to grow despite discomfort.")
[BTS' motifs] JK's pre-chorus line — 미치지 않으려면 미쳐야 해 — literally translates to "to keep my sanity, I must go crazy". RM's line in the verse prior to this demonstrates the discomfort — 그래도 I know, 서툴게 I flow / 저 까만 바람과 함께 날아.
![[BTS' motifs] JK's pre-chorus line — 미치지 않으려면 미쳐야 해 — literally translates to "to keep my sanity, I must go crazy". RM's line in the verse prior to this demonstrates the discomfort — 그래도 I know, 서툴게 I flow / 저 까만 바람과 함께 날아.](https://pbs.twimg.com/media/Ei0S9oTXkAUBBRs.jpg "[BTS' motifs] JK's pre-chorus line — 미치지 않으려면 미쳐야 해 — literally translates to \"to keep my sanity, I must go crazy\". RM's line in the verse prior to this demonstrates the discomfort — 그래도 I know, 서툴게 I flow / 저 까만 바람과 함께 날아.")
![[BTS' motifs] JK's pre-chorus line — 미치지 않으려면 미쳐야 해 — literally translates to "to keep my sanity, I must go crazy". RM's line in the verse prior to this demonstrates the discomfort — 그래도 I know, 서툴게 I flow / 저 까만 바람과 함께 날아.](https://pbs.twimg.com/media/Ei0S9o9XcAYwAKj.jpg "[BTS' motifs] JK's pre-chorus line — 미치지 않으려면 미쳐야 해 — literally translates to \"to keep my sanity, I must go crazy\". RM's line in the verse prior to this demonstrates the discomfort — 그래도 I know, 서툴게 I flow / 저 까만 바람과 함께 날아.")
[the parallels] BTS + Rick Owens are continuously seeking out uncomfortable themes to confront through their art (as BRIEFLY demonstrated above).
BTS in Rick Owens, for the ON Kinetic Manifesto Film, shot at the Sepulveda Dam in LA — Rick Owens visiting his namesake Los Angeles store
[the visual parallels] concrete is a recurring motif in Brutalism, an architecture style Rick Owen's frequents, and one that BTS deployed (unintentionally, as the Sepulveda Dam solely bears the motif of concrete, not Brutalism) in their ON Kinetic Manifesto film.
the choice to be outfitted in Owens' clothing for this MV was a brilliant, likely unconsciously layered decision. juxtapose that against shooting an anthem-esque song in the concrete dam, and you have the absolutely awe-inspiring result that is the ON Kinetic Manifesto film.
feel free to comment if you think there were any gaps or if you thought something like this or ... yeah. anything. k hope you enjoyed it 
