I got a great welcome email by @ChiaCharge
Here& #39;s what they did right and a few tips you can use to improve your own email: THREAD
#EmailMarketing #ecommerce

A. Happy Customers https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎉" title="Partyknaller" aria-label="Emoji: Partyknaller">

1st thing you see when you open the email? 5 star reviews and pictures of customers clearly enjoying their products.

If "a picture is worth a thousand words" then this picture is worth a thousand headlineshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="™️" title="Registered-Trade-Mark-Symbol" aria-label="Emoji: Registered-Trade-Mark-Symbol">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Build trust with testimonial and reviews

B. Personality https://abs.twimg.com/emoji/v2/... draggable="false" alt="🕺" title="Tanzender Mann" aria-label="Emoji: Tanzender Mann">

"Ay up" is a common greeting in the midlands and the North of England. The company is based in York so this fits right in with their origin story and reads so much better then a default "hi" or "hello there"

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Make your greetings unique

C. Set Expectations https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Kristallkugel" aria-label="Emoji: Kristallkugel">

They clearly tell me what they are going to send me and why.

It& #39;s very important to explain what you are going to send to your audience and how it& #39;s going to help them.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Build anticipation by describing what value they& #39;ll get from future emails

D. Clear Call to Action https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎯" title="Volltreffer" aria-label="Emoji: Volltreffer">

They& #39;ve told me what to do next(click on the button) and what will happen (code added to basket).

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Always be clear about the next step and never ask for too many things in one email. It will kill your conversion rate.

E. Extra help

I love this bit because sometimes the code isn& #39;t added automatically, so they& #39;ve added a plain text version just in case.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> How can you make it easier for your customers to take the actions that you want them to take?

Hope you enjoyed this little thread, I& #39;ll be making one every week so DM me if you& #39;d like to see me do a specific company or if you& #39;d like to chat about your own emailshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👍" title="Thumbs up" aria-label="Emoji: Thumbs up">