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Barstool will have the number one sports gambling app and it’s not even close.
This thread will highlight Portnoy’s marketing genius, the future of Barstool Sports + why Barstool will dominate the sport’s betting world.
Insights from @APompliano's podcast
// Mega Thread
This thread will highlight Portnoy’s marketing genius, the future of Barstool Sports + why Barstool will dominate the sport’s betting world.
Insights from @APompliano's podcast
// Mega Thread
1/x
In March, Portnoy ( @stoolpresidente) was in quarantine and couldn't gamble on sports.
So he decided to fire up his old E*Trade account and day trade as a substitute for gambling.
Since Dave has such a huge following most things he does are guaranteed successes.
In March, Portnoy ( @stoolpresidente) was in quarantine and couldn't gamble on sports.
So he decided to fire up his old E*Trade account and day trade as a substitute for gambling.
Since Dave has such a huge following most things he does are guaranteed successes.
2/x
Drama sells.
Portnoy started calling out Wall Street.
What especially stuck was calling Warren Buffett washed up.
Drama sells.
Portnoy started calling out Wall Street.
What especially stuck was calling Warren Buffett washed up.
3/x
This claim gained a lot of attention from the investing community because Portnoy didn’t know what he was doing in the market.
This only added fuel to the fire.
People couldn’t keep their eyes off of Portnoy.
This claim gained a lot of attention from the investing community because Portnoy didn’t know what he was doing in the market.
This only added fuel to the fire.
People couldn’t keep their eyes off of Portnoy.
4/x
Portnoy said he was going all in on airlines, specifically Spirit.
Later that day Buffett announced that Berkshire was selling their airline position. (At the worst possible time in hindsight).
Portnoy said he was going all in on airlines, specifically Spirit.
Later that day Buffett announced that Berkshire was selling their airline position. (At the worst possible time in hindsight).
5/x
Portnoy was later invited onto many different financial media TV shows where he kept up the same persona.
This grew Barstool’s audience further.
Portnoy was later invited onto many different financial media TV shows where he kept up the same persona.
This grew Barstool’s audience further.
6/x
Last week, Barstool finally released their highly anticipated Sports betting app - Barstool Sports Book.
It released exclusively in Pennsylvania (each state has different gambling laws).
Last week, Barstool finally released their highly anticipated Sports betting app - Barstool Sports Book.
It released exclusively in Pennsylvania (each state has different gambling laws).
7/x
The app went to the top of the App Store for sports app downloads with 30,000 downloads.
The best part is - Barstool spent $0 on marketing.
$0.
The app went to the top of the App Store for sports app downloads with 30,000 downloads.
The best part is - Barstool spent $0 on marketing.
$0.
8/x
Although, other companies such as Fanduel and Draftkings ($DKNG) had a head start.
What is interesting is that other states in the US, for example Michigan haven't legalized this type of gambling.
Once Michigan approves it, everyone is starting from the 0 users.
Although, other companies such as Fanduel and Draftkings ($DKNG) had a head start.
What is interesting is that other states in the US, for example Michigan haven't legalized this type of gambling.
Once Michigan approves it, everyone is starting from the 0 users.
9/x
Portnoy, went to University of Michigan and Barstool has a massive presence in that state.
It will be much closer in Michigan and states that have not legalized sports gambling yet.
Portnoy, went to University of Michigan and Barstool has a massive presence in that state.
It will be much closer in Michigan and states that have not legalized sports gambling yet.
10/x
How can Barstool compete with these multi-billion dollar companies?
One word.
Content.
How can Barstool compete with these multi-billion dollar companies?
One word.
Content.
11/x
Barstool’s content is king.
They have:
1. Call her Daddy which was at one point the top podcast in America.
2. One Bite Pizza reviews.
3. Stool Scenes, and many other YouTube series’ that pull in hundreds of thousands of views per video.
Barstool’s content is king.
They have:
1. Call her Daddy which was at one point the top podcast in America.
2. One Bite Pizza reviews.
3. Stool Scenes, and many other YouTube series’ that pull in hundreds of thousands of views per video.
12/x
MGM felt that they had to bring in Jamie Foxx to promote their online gambling app.
Yes, this Jamie Foxx
MGM felt that they had to bring in Jamie Foxx to promote their online gambling app.
Yes, this Jamie Foxx
13/x
Barstool also has a leg up in the sports media world due to their time in the game.
Kids who grew up watching Barstool sports are now in the NBA, NFL, MLB, NHL and they respect Barstool.
Some even go out of their way to interview with Barstool!
Barstool also has a leg up in the sports media world due to their time in the game.
Kids who grew up watching Barstool sports are now in the NBA, NFL, MLB, NHL and they respect Barstool.
Some even go out of their way to interview with Barstool!
14/x
Barstool has established that they are not out to get the athletes like other news outlets are.
If an athlete is involved in a scandal they will never pile on.
They don’t skew stories they just want to make good, funny content.
Barstool has established that they are not out to get the athletes like other news outlets are.
If an athlete is involved in a scandal they will never pile on.
They don’t skew stories they just want to make good, funny content.
15/x
$PENN got a great deal with Barstool.
Others did not want to touch Barstool because of:
- Dave Portnoy’s personality
- Controversy
- Past work history (a.k.a they thought they had already gotten everything out of Barstool that they could get)
$PENN got a great deal with Barstool.
Others did not want to touch Barstool because of:
- Dave Portnoy’s personality
- Controversy
- Past work history (a.k.a they thought they had already gotten everything out of Barstool that they could get)
16/x
A lot of people may not know that Barstool had an important role in scaling Fanduel and Draftkings.
There was a whole Barstool dedicated to going around the country and selling Frat boys on sports gambling.
It’s called the Dixie Tour.
A lot of people may not know that Barstool had an important role in scaling Fanduel and Draftkings.
There was a whole Barstool dedicated to going around the country and selling Frat boys on sports gambling.
It’s called the Dixie Tour.
17/x
This is getting long.
I’ll finish it with this thought.
Don’t sleep on Barstool, they have a massive leg up on the competition through their content moat, network and loyal fanbase of “stoolies”.
In the long term it won’t even be close.
Long live Barstool Sports.
This is getting long.
I’ll finish it with this thought.
Don’t sleep on Barstool, they have a massive leg up on the competition through their content moat, network and loyal fanbase of “stoolies”.
In the long term it won’t even be close.
Long live Barstool Sports.
