For me, everything starts & ends with storytelling…

What are you saying?
Who are you saying it too?
How are you saying it?
Why are you telling it?

'People will forget what you said, but they’ll never forget how you said it & the way it made them feel...'

Most people I've connected with, know that I'm a firm believer of the powerful role that Brands & Marketing play in cultural moments

Strong storytelling gives companies & individuals a voice to act as catalyst for social change, & 2020 has given us more than enough proof!

From a consumer perspective, I’m always paying attention to what catches my eye

As a marketer, I’m always trying to look for deeper meaning behind the things that earn my attention

What messages are behind these campaigns, ads, activations? What are they trying to convey?!

It’s through this reverse engineering that I’m able to dig down & typically find ‘truths’

The Human Truth
Category Truth
& the Brand’s Truth

These truths are always very simple, yet very enlightening. You may have never thought of it on your own, but you instantly agree with it

Which is why I created the video you saw at the start of this thread. It was my way of expressing my truths. Using the art of storytelling, just like dance, music or painting

I chose Adidas as brand to focus on because they value creativity & sports - things I'm passionate about